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Grupo Bimbo has uploaded a new video to TikTok, where it shows what its new offices in India are like.
So far, the brand has just over six thousand followers and an accumulated 20 thousand likes.
Using your TikTok account, Grupo Bimbo has shared a brief glimpse of its new offices in India and Internet users think about it.
Last March, the Grupo Bimbo account was created on TikTok, one of the most popular and powerful social networks at the moment.
Little by little, brands are entering the world of the Chinese social network, which, according to official data, already exceeds one billion monthly active users and, in addition, in 2021 it was the most searched site on the entire internet, above Google, Facebook, Amazon, among others.
The boom of the platform developed by ByteDance came, without a doubt, at the height of the pandemic, back in 2020, when a global confinement forced people to seclude themselves in their homes, with social networks being an escape for Some.
The pandemic, in this sense, accelerated many processes derived from digitization that, for years, had been developing. Such was the influence of the health emergency that we currently live in a scenario in which there are more than four billion users connected to social networks, according to data from the Digital 2021 report.
Osito Bimbo shows off its offices located in India
Today, it is no longer surprising that brands are more open to social media and TikTok, as it has been showing for a while now, seems to be gaining more ground.
We can see proof of this in Grupo Bimbo’s TikTok account, which, according to their records, began to be used in March of this year and has served to share various experiences with followers.
So far, the brand has just over six thousand followers and an accumulated 20 thousand likes among all its content, which, by the way, is not many.
The most recent content that Bimbo shared has to do with their new offices in Indiawhich, through a video, is boasted with his legion of followers, who, as expected, have not stopped reacting with all kinds of comments.
@Bimbo group We have new offices in India! #fyp #foryou #Bimbo group #welcome #follow
“I think that its founder, Lorenzo Servitje, never imagined how far his company would go. What pride that it is a Mexican company”; “How incredible to have a presence in India”; “It was time for a Mexican company to make us proud”; “Incredible, from being just a bakery, today they are all over the world. wow! how I would like to know BIMBO around the world what they sell and so on”; are some of the reactions deposited in the comment box.
The last two years in particular, 2020 and 2021, have been, by far, the most fruitful for TikTok, managing to position itself in the taste and preference of users, especially the younger ones -the so-called Generation Z-, who, Somehow, they have fueled the growth of the Chinese platform.
Today, brands have a powerful content platform in TikTok, capable of reaching an audience numbering in the billions.