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Barbie has a brand value of $588 million in 2022, according to a ranking by Brand Finance.
Actors Margot Robbie and Ryan Gosling will play the iconic pop culture couple in the Warner Bros.
The 1994 edition, “Hot Skatin Barbie Doll”, will have her participation in the film.
News, trends, many times, become a relevant topic for brands to launch their new products. This is the case of a Mexican designer who went viral for creating a Barbie hipil and winning the best promotion on her social networks.
It is no secret to anyone that Barbie is undoubtedly a cultural icon of all generations, who has had more than 120 professions and a history that transcends more than 150 countries over the years. According to data from a Mattel report, this product records worldwide sales of approximately 1.7 billion dollars in 2021.
The industry that moves this toy, Mattel’s flagship, has remained with the passing of time since its creation, which dates back to 1959 and, despite the changes in the world, continues to inspire with the objective for which it was generated, which is to inspire girls “to be what they want to be”.
1994 Edition of Barbie Found in Stills From New Movie
From the first official images that were released on June 15, actress Margot Robbie, as Barbie, and Ryan Gosling, as Ken, could be seen generating a strong conversation on the digital pulse.
Mexican designer creates Barbie huipil
It was through social networks that the creative product generated by the Mexican designer and that is inspired by Barbie was released.
Through a video for TikTokthe young businesswoman shared what the product looks like, which consists of a huipil, a traditional Mexican dress, but it drew attention for being inspired by the iconic Mattel doll.
For consumers who are interested, this is an original product, so you can only find it through the Yucatecan designer’s account.
Likewise, the businesswoman assured that this piece, which costs 350 Mexican pesos, is ready to be requested and will be in trend with the premiere of the movie Barbie.
The piece is a crop top with Barbie embroidery, so it is a garment that she designed herself to put it up for sale.
@astridceballos6 #kindergarden teacher #maestratiktoker #Barbie #barbiegirl #Yucatan #Merida Yucatan #kimbiláyucatán #handsofeducator ♬ Barbie Girl – Aqua
If you want one of this garment, shipments are made to the entire Mexican Republic and it costs 350 pesos, not counting shipping.
This video has gone viral, which is why it records various interactions and even comments from the people who commissioned his piece, and even recommend it to other Internet users.
With this, there are many brands that have launched collections of Barbie products, taking advantage of the promotion that the premiere of the film can give them. Among these brands is Forever 21, Stradivarius and Gap, which have launched a complete collection of clothes with the most iconic details of the pink doll.
This type of trend can be seen before other releases, as has happened with collections that brands like Zara have launched with Netflix series or even famous movies.
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