On the other hand, among the purposes of OnlyFans from this application is to get more celebrities and, therefore, more users that allow it to raise money to reach a valuation of more than 1,000 million dollars.
However, the person in charge of the platform pointed out that with these actions they will not seek to hide the content that made them profitable in the first place, that is, photos and videos of nudity, because at the moment they do not plan to earn money through advertising in the app.
If anything, Stokely said, it will be a free marketing tool for creators and the OnlyFans brand. “People who come to OFTV to see a video can choose another. It’s a broader audience and perhaps a slightly different audience, ”he concluded.
It is worth mentioning that although the platform was created in 2016, the pandemic was one of its main growth factors, as many unemployed people began to sell content through the platform and by the end of 2020 it achieved a growth rate of half a million users new daily, which made it go from 20 million users in December 2020 to 120 million in the same period of the pandemic year.
However, according to figures from Stokely himself, the number of content creators only represents 1% of the total users registered on the platform, while everyone else is the one who watches and, above all, pay.