These decisions have not helped to put an end to bots within the platform, which is one of the main objectives that Musk set for himself since he assumed leadership of what was then called Twitter.
In fact, one of the products that was introduced for this purpose was Twitter Blue, the platform’s optional premium paid service. With this identification, users can access the blue verification checkbox.
In addition, among the advantages of this subscription, it allows you to have better customer service and security, as well as an extra SMS authentication filter in your passwords. Other advantages are a 50% reduction in the appearance of ads within the app, in addition to being able to edit tweets.
A new CEO arrives at Twitter and rebrands
In May, Twitter announced the arrival of Linda Yaccarino as CEO of the platform to replace Musk in the tasks of directing the social network in the direction that the businessman wanted.
Linda Yaccarino, graduated from Penn State University and who worked for more than 11 years at the entertainment company NBC, where she held various positions, ranging from the subscription business to the transformation of the company into a more specialized format. to the streaming industry.
Her last role was as advertising and partnership leader, where she focused much of her work on industries such as e-commerce or new technologies and she was also involved in the World Economic Forum as chair of the WEF’s future of work working group since 2019.
However, the most important change to the social network during Musk’s time as its owner was the name change to
The company will soon “say goodbye to the Twitter brand and, gradually, to all the birds,” Musk wrote in a post on July 232 to make way for the new image, as part of his goal of turning the platform into a super app. .
Recently, Musk told his employees that they will no longer need a bank account, as those types of capabilities and transactions will also be available on the platform starting next year.
During this year, different microblogging platforms have also emerged, such as Mastodon or even Threads, developed by Meta, which had a meteoric rise in users, but has not managed to remain relevant as an option for users.
On the other hand, Yaccarino reported that an average X user spends 32 minutes a day on the platform, in addition to that worldwide, the number of daily active minutes is 7.8 billion.