However, the executive highlights that content in Spanish not only comes from the region, but is also produced in countries like the United States, where there is a large part of the Latin community, like Quackity, which build bridges between communities.
Although Brazil is the country with the largest audience in Latin America, Scott highlights that the Hispanic community has greater relevance due to the collaboration they exert from the American continent and from Spain, where they have found partners with whom to collaborate on creative ideas and that hook.
In 2022, Twitch had global revenues of $2.675 billion worldwide. In that sense, Laura Lee said in a previous interview that “Mexico is a very important market” for that performance, due to the variety of creators on the platform, whom she described as “creative geniuses.” In addition to Rivers or Ari Gameplays, other creators such as Juan Guarnizo, El Mariana or Pipepunk .
Ignacio Estanga, who is the vice president of partnerships for Twitch in Latin America, also contributed that “The greatest content of the moment occurs hand in hand with Mexico and Latin America.”
According to data from TwitchTracker, creators like AuronPlay (-66.3%), Ibai (-41.7%) or aXoZer (-86.6%) have lowered their metrics recently; However, data from StreamCharts shows that the majority of Latin streamers have grown in terms of audience between 2021 and 2023, with extremely relevant cases such as Rivers, which went from 9 million to 24 million.
Doug Scott highlights that particularly sports content has grown exponentially in the region and as an example he cites the case of the Kings League, which will have an edition in Mexico and, in fact, this Tuesday, October 24, it will reveal the names of its 12 captains.
TwitchCon with a Mexican flavor?
TwitchCon It is the most important annual event for the Amazon-owned company. It represents an opportunity to show the popularity of creators beyond the figures that a statistics platform can provide, as it demonstrates the cultural impact of these people and their content.
In the 2023 edition, Alextely and Those 4 (Juan Guarnizo, Roberto Cein, Barcagamer and Elded) made history by participating in the first conference completely in Spanish, which is why a convention of this type in Mexico is generating more and more interest.
“I wish we could do TwitchCon everywhere,” Scott concludes. “It’s an incredible celebration of the community, but we’re not a professional event production company, so we have to think a lot about how we make those investments and where. What I can say is that we are evaluating ways to try to expand TwitchCon and Mexico City would be an obvious place for us to consider.”