Six months after its official presentation at WWDC 2023, Apple has announced the date from which the expected Vision Pro can be purchased on the company’s different official channels.
The pre-sale of the Apple Vision Pro will begin next January 19 at 5 in the morning (PST), while the product It will officially hit stores two weeks later, on February 2.
“The era of spatial computing has arrived,” said Tim Cook, CEO of Apple, through an official statement. “Apple Vision Pro is the most advanced consumer electronics device ever created. Its revolutionary, magical user interface will redefine how we connect, create and explore,” he continued.
The Apple Vision Pro They have a starting price of $3,499. and they will arrive with 256 GB of internal storage, a battery, a USB-C cable, a power adapter, a cover for the front and two different headbands: Dual Loop Band and Solo Knit Band. For now, the glasses will be sold only in the United States.
The company, in parallel, will sell special lenses developed by ZEISS for $99 and $149, respectively, offering an integrated solution for those who require glasses or contact lenses.
The Apple Vision Pro represents Apple’s entry into a new product category: mixed reality or spatial computing, as the company itself prefers to call this type of product. The last time this happened – if we exclude AirPods – was in 2014, when Tim Cook introduced the Apple Watch with the iPhone 6.
For Apple, therefore, this is a launch of special importance. On the one hand, it is the foray into a new segment; On the other hand, it represents the culmination of years of development both on the hardware side (the Vision Pro themselves) and on the software side (visionOS).
Developing.