The best asset that a media outlet has is called credibility and if this is absent, it totally affects its reputation. Let us also understand that each publishing house, each information platform, has a social responsibility to fulfill and this involves the formation and ethical conduct of public opinion.
The analysis of the week focuses on the demand that Dominiona company dedicated to electoral counting machines, made available fox for the disclosure of lies in the 2020 election, a legal appeal that he has already lost and that forces him to pay 787 million dollars.
Another of the losers in this legal intricacy is donald trumpwho pressured his communication ally (FOX) to confuse the electorate by making him de facto part of his political communication team during his time as President, an extremely risky bet.
What was the problem?
Trump, in his desire to remain in the minds of his followers and in public opinion, launched the narrative that the election in which he won Joe Bidenwas rigged and Fox offered to multiply what is now called a hoax, falling into serious legal and ethical misconduct.
There is the phrase that a bad agreement is better than a good lawsuit, and this was the focus of the army of lawyers that the news channel appointed to resolve the case, and we believe that they succeeded to some extent, since regardless of the blow to the television credibility got points in favor. As they say, what is lost what is recovered:
The demand was for one thousand 600 million dollars, it was 700.
The trial would last six weeks, it was delimited.
Important and media powerful witnesses were prevented from appearing.
Rupert Murdoch, the owner of fox, was also excluded from the trial. This action saves the American media mogul a bad exposure and the photograph that would remain forever of the moment.
The truth is that the great winner of this plot is the truth, leaving aside that the Dominion company did the business of its life and directly Joe Biden that without lifting a finger gains more political capital with this resolution.
The handling of the crisis that Fox carried out can be classified as correct in limiting the damage, although the case will hardly be forgotten due to the ridicule that other media will make about the moral behavior of the chain.
Let’s also talk about what these types of actions that damage the social structure of an entire country mean. The citizen-voter distances himself from political parties as well as from actors who are willing to say inaccuracies, to lie in order to achieve their objectives.
How can we build a healthy society that works in harmony focused on progress if we have leaders who lie to us?
It is necessary to start a reconstruction process based on the truth and contribute to training professionals who are committed to it while promoting the universal values that govern us.
We’ll meet later.