In this alliance, NotCo implemented various strategies; from the choice of advertising formats to associations with complementary brands and entities, all with the aim of reinforcing the visibility and clarity of their messages and increasing traffic to their main digital platform.
“The digital age opens up a range of opportunities and adventures for us to discover. By putting authentic content at the center, we seek to establish genuine connections with diverse communities. And, although there is much more to do, we are proud to be part of a great team that stands out in its field and is very focused on connecting with its consumers,” said Federico Hirtz, Country Manager of NotCo Mexico.
It is highlighted that this collaboration gave life to campaigns that sought to reflect the principles of NotCo.
The company exemplifies the advantages of a strategy aimed primarily at creating fast-consuming video, starting from TikTok and replicating this type of messages on other digital platforms.