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A 14 percent growth in the consumption of vegetable protein products is estimated by 2035.
The latest move in the vegan food sector in Mexico is the alliance of Starbucks and NotCo.
Leading a lifestyle based on vegan culture is a social trend that has gained ground in new generations, so brands such as Starbucks, Taco Bell, Nesquik, Burger King and many more have expanded their bets for all types of consumers.
And although adopting a vegan diet is not an easy task, Mexico is the country with the most vegans and vegetarians in Latin America, followed by Brazil and Peru. According to a study conducted by nielson, 28 percent of Mexicans say they do not consume meat and, of them, 19 percent call themselves vegetarians and 9 percent vegans.
Given these data, it is not surprising that food brands, both restaurants and fast food chains, decide to increase their offer and experiment with diverse dishes that share that ideology of well-being, flavor and nutrition.
This is because, although people who eat meat, fish, dairy and other animal products make up the majority of the world’s population, veganism is on the rise.
To get an idea, the macro survey Statista’s Global Consumer Survey showed that only in the United States, one of the most vegan countries on the western side of the world, 4 percent of the population embraces this lifestyle, while in India this figure rises to 13.4 percent .
Likewise, Latin America and Asia-Pacific became the two regions with the greatest commercial projection of this segment of the food industry, with favorable forecasts for the coming years that contemplate a growth rate of 14 percent in the consumption of protein products. vegetable as an alternative to animal protein between 2020 and 2035.
Plant-based milk and “NotBurger”: Starbucks vegan bet
At the same time that people become more aware of what they consume, plant-based food has an argued popularity in health and in production free of animal violence.
Therefore, for the growing number of inhabitants who have already adopted this measure, Starbucks announced its alliance with NotCo, a Chilean vegan food company, in the best way. Now it will be possible to order a Caramel Macchiato with 100% vegan milk that promises not to differ in taste from cow’s milk.
This alliance is relevant when contemplating a market that seeks to reduce the environmental footprint that the production of each animal product represents, since NotCo can offer everything to the industry, from “mayonnaise” and “meat” to “ice cream”, for which it already He has taken his project to companies such as El Moro, Toks, Chazz, City Market and Chedraui.
So from now Starbucks already has its own vegan dairy line (NotMilk) and muffin line (NotBurger).
The need to have various product options that generate physical, emotional and ideological stability in food has made the industry explore new practices.
An example of these offers is with Nesquik, when the brand joined the trend with a milk option made entirely from plants and natural ingredients; Another more recent case was that of Taco Bell, which took its step in the sector by launching a pilot test of its own vegetarian meat.
However, although the trend plant-based offers multiple benefits, anyone looking to eat a balanced diet high in nutrients can find different options.
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