The mini basket cues caused controversy among TikTok users.
He marketing of experiences seeks to create a link between the brand-consumer.
One of the great strategies of companies is to create marketing of experiences, because it reaffirms the link between brand-consumer. A restaurant went viral for implementing this tool, offering its diners a bottle of tequila inside an ice bucket; something that gained immediate publicity for the dining establishment.
He marketing experience is a strategy that generates, despite the redundancy, a direct consumer experience with the brand. Bring your products, services, or brand ethos closer to your audience so they can experience it first-hand, according to Hubspot. Their goal is to build an emotional bond through brand activations.
For this type of marketing to work, you must meet certain aspects so that you really make a meaningful connection with the people you are targeting, which is why there are different types:
- Of sensations: Stimulates the senses of the target audience.
- Of emotions: Positive experience related to emotions = loyalty.
- From experiences: Experience is related to the consumer’s lifestyle, so a very good segmentation must be done.
- Of thoughts: Appeals to cognitive processes, so that the product or service is related to something positive.
- Relationships: Through interactions to nurture in an effective way to nurture trust with a brand.
mini basket cleats
Through a video shared through TikTok by the user @ponchito.37 a peculiar way of presenting a dish in a restaurant in Polanco was revealed.
The recording shows the diner receiving basket tacos that are presented with their scale tricycle, a key element that street vendors use to transport their merchandise. The man removes the saucer with tongs.
“It’s something curious and super fun,” reads the description of the video.
So far, the video has almost 3,000 views and comments from Internet users who were surprised.
According to Alfonso Rodríguez, the order of tacos de canasta is priced at 135 pesos.
It is important to note that tacos de canasta are a popular dish in Mexican cuisine, consisting of tortillas filled with various stews, typically potatoes, pork rinds, beans or adobo, and bathed in oil or melted butter, steamed.
San Vicente Xiloxochitla, Tlaxcala was the community that saw them born, although they are consumed throughout central Mexico, especially in the country’s large cities. Those who are dedicated to selling them usually transport them on tricycles or bicycles, stored in the typical basket that characterizes them.
Another example of how restaurants take advantage of experiential marketing is what happened during the 2023 San Marcos Fair, in Aguascalientes, whose videos were broadcast on social networks, as a bartender used a torch on the cover of a block of ice, to offer a drink that was inside, after a few moments, with an ice pick he breaks an entrance to make way for the liquid inside.
At the moment the block of ice is crushed, a mist of dry ice is observed, once it is uncovered, it brings the content closer to the mouth of each consumer so that they drink directly.