Nintendo the arrival of the new Metroid Dread to users with advertisements spectacular in Mexico City.
The video game industry has been on the rise with each passing year. Thanks to Statista and his study where he shows us the evolution of the market value in this industry, it is possible to appreciate a constant evolution since its inception with a value of 52.8 billion dollars in 2012, a figure that has increased approximately 10 percent, recording gains of:
- 2012 – $ 52.8 billion
- 2013 – $ 61 billion
- 2014 – $ 71.25 billion
- 2015 – $ 81.5 billion
- 2016 – 93.29 billion dollars
- 2017 – 104.57 billion dollars
- 2018 – $ 115.34 billion
- 2019 – 123.54 billion dollars
- 2020 – $ 131.23 billion
Within the video game industry, one of the most important companies worldwide it is Nintendo, Statista again shows us how even this company has managed to position its consoles among the best-selling of all time, positioning the Nintendo Wii as the fourth best-selling with 101.6 million sales and the Nintendo Switch in fifth with 89.9 billion.
It has achieved this through its marketing strategies, strategic advertising and the generation of video games that manage to be recorded in the minds of its Nintendo fanatic players, including one of them, Metroid.
Metroid is one of many Nintendo exclusive games They have managed to stay up to date, as it is about to release a new installment to more than 30 years of history (considering that the first installment came out in 1986). Despite the fact that for the most knowledgeable, distinguishing Metroid from the rest of video games is not a complicated task due to its characteristic futuristic costume, however, it takes more than a good story to stay so long in the market, a good publicity.
The arrival of Metroid Dread to the streets of Mexico
Metroid Dread is the new installment of the saga where we will see again Samus aran embark on a new mission. However, to announce its arrival in Mexico, Nintendo chose to put spectacular advertising in the streets of Mexico and everything seems to indicate that the brand has hit the mark, since even users outside the country are applauding this advertising.
Why isn’t there anything like this masterpiece in the United States. So unfair
— Christian Hernandez (@ChrisHybridKing) September 19, 2021
@ArloStuff seems like Nintendo is beginning to promote Metroid in a big way.
— 🐖DJTako🇲🇽🐙SPLATOON HYPE!!!!!! (@DJTakozawa) September 18, 2021
Although advertising by digital media such as social networks can be effective in terms of segmentation and reach its target audience directly, advertising in traditional media, in this case in billboards, continues to be effective. As a result of an effective strategy, we can appreciate that the followers and fans of this saga appreciate seeing a large image about the video game, achieving a good reception by the consumer, even achieving that the same users share it by digital means and that it has an impact even at the international level.
This confirms the still effectiveness of this type of advertising, Unless there are problems in terms of the execution strategy of these. In case of being incorrectly placed, it could have negative results; as was the case of the previous publicity in a spectacular Paramount + ad, which caused conversation on social networks that did not leave the brand well, since the necessary care was not taken in its execution.
