For just a few years, Sony has decided to skip all E3 who could. This decision started in 2019, when the company announced that it would not be presenting its games at E3 that year. However, 2019 was followed by 2020, and although last year the conference was not held due to the health problems that the whole world was facing, the company had previously announced that I did not plan to participate in the event. This year, of course, was no exception, and we also saw how Sony skipped E3 2021 to present their next games in your own conference.
Michael Pachter, an analyst for the video game industry, has recently made known his position on this issue. According to Pachter in a recent episode of his podcast, Pachter Factor, Sony has been commenting «a big strategic mistake leaving E3«, And also says that«Sony is taking the wrong direction«.
Pachter assures that this decision was made by Sony after the company studied that, by doing this, they could save «$ 20 million«, As specified by the analyst. Nevertheless, add that «It’s a really dumb strategy. You can’t buy all this press for $ 20 million. Having an event and having all the fans focused on that one event is something very, very powerful… They are just dumb«.
My judgment is that Sony is and will continue to be the biggest loser at E3 by skipping the show, and I think they should really wake up and acknowledge that it is an opportunity to show their games, and they’re very good, and their hardware, that it’s very good, to the world when the world is paying attention. I hope they are back in 2022. Fingers crossed, ”concluded Michael Pachter.
Will Sony return to E3 in the future? We do not know for sure. What is true is that the company is strange, and we miss seeing their great games performing alongside the other great games in the industry, so we crossed our fingers so that one day he decides to return to E3.