WhatsApp is working to include in the android app a new business search system. Over the years we have seen more than one function that, beyond improving the service, made it worse and made the interface more coarse. This is just what could happen with the next invention of WhatsApp. The company wants you to find businesses near your location which are available on WhatsApp Business.
More and more functions for WhatsApp, are they useful?
WhatsApp, little by little, is providing the application with functions that make it increasingly heavy and overloaded. There are certain very interesting functions that are used on a day-to-day basis, but others that only come to reload the app with new buttons and heaviness.
According to one of the WhatsApp bosses the company is working on a function to know nearby places. It is still too early to know its exact operation, but the idea is to have a button that allows find all nearby businesses that you have available and that they have WhatsApp Business.
Of course, WhatsApp already said that location will not be stored on your servers, but you may use this permission to show you advertising related to nearby businesses who pay to appear first on the charts.
It is a function that is completely out of line with instant messaging app and that nobody has asked WhatsApp. At the moment it is unknown to know how it will appear in the interface, if it occupies an important place in it or if it will be available worldwide.
With this movement it seems that WhatsApp is not looking to improve the experience of users, but rather profit from your business network on WhatsApp Business. We will see how all this ends and if this WhatsApp function ends up being interesting for users. We Believe that WhatsApp is there to chat and if you want to know places you can quickly switch to Google Maps.