What will the new Netflix plans be like?
People who need to share their accounts with a third party who lives outside their household will need to add extra charges to add “sub-accounts” with separate profiles. This extra charge will be added to the traditional rate.
According to the statement, these are the two modalities that Netflix has to monetize simultaneous accesses under the same account:
Add an additional member: members of our Standard and Premium plans will be able to add subaccounts for up to two people they do not live with, each with their own profile, personalized recommendations, username and password, at a lower price: 2,380 CLP in Chile (61.36 pesos Mexican), 2.99 USD in Costa Rica (61 Mexican pesos) and 7.9 PEN in Peru (43 Mexican pesos).
Transfer the profile to a new account: Members of our Basic, Standard, and Premium plans can allow people who share their account to transfer profile information to a new account or additional member subaccount, keeping viewing history, My List, and personalization and recommendations.
Why did Netflix make this decision?
Until now, Netflix has not imposed limits on sharing accounts with separate profiles and streams, which, in theory, could mean a limit to the growth of its number of subscribers.
In this sense, the streaming company argues that this situation is affecting its ability to invest in new content.
Let us remember that, at the beginning of the year, the shares of Netflix plummeted 20% because it did not reach the number of subscriptions that it had projected.
Will it come to Mexico?
Netflix recognized that “people have many choices for entertainment, so we want to make sure new features are flexible and helpful for members, whose subscriptions fund all of our great TV shows and movies.
We will work to understand the usefulness of these two features for members in these three countries before making changes anywhere else in the world.”