After long months of waiting, Netflix has released its cheap plan and with ads. Yesterday, the new subscription debuted in Mexico, and in the next few days it will be the turn of the rest of the countries selected for the launch. In the case of Spain, it will be from Thursday the 10th. However, the streaming service has not yet resolved an important point: the new licensing agreements to place advertisements in the content of some of the main film and TV studios.
According to The Wall Street JournalNetflix is still renegotiating with the most important companies in the sector to have the power to show ads before, during and after the playback of your movies and seriesyes But not only that. You must first obtain permission to include such third-party productions at a subscription level supported with sponsorships.
Among the studios still debating the terms of Netflix’s new basic plan are Disney, Sony Pictures Television, Lions Gate, NBCUniversal and Warner Bros Discoverysays the quoted medium. In any case, it is unknown what or how many titles could be left out of the subscription with ads, if a positive result is not achieved in the negotiation.
It is also striking that, having devoted much of the attention of its team and managers to implement its new cheaper proposal in record time, Netflix has not been able to close the negotiation with the aforementioned companies in advance. Although it is logical to think that the situation get rid of the whirlwind itself by launching the basic subscription and with ads. Let’s not forget that, in principle, the idea of the streaming service was to release it in 2023, but it ended up advancing its arrival to try to recover subscribers after the marked slump in the middle of the year.
Is the presence of popular titles in danger in the cheap Netflix plan?
We already mentioned that it is still early to say which movies or series Netflix could lose in its catalog with ads if the negotiations do not come to fruition. However, it is important to mention the caliber of some of the productions tied to the companies with which current agreements are being discussed.
Disney, for example, provides Netflix with the license of well-known titles such as Grey’s Anatomy. While Sony Pictures Television produces some of the platform’s flagships, such as The Crown Y cobra kai. However, being original productions, it is likely that the latter will not be a cause for problems. However, this study also provides him with great “external” successes such as breaking bad Y Better Caul Saul.
We’ll have to see how this thing progresses. and how it affects regional licenses. Let’s keep in mind that, beyond the original content or with specific distribution agreements worldwide, the catalog of Netflix and its competitors is not the same in all countries.
For now, the American company puts important chips in its new cheap subscription. Although its commercial strategy, with prices much higher than those of its rivals, has not gone down well with advertising agencies. Still, Netflix aims to reach 40 million viewers with its ad-supported plan in 2023.