What is real and what is not. That is what the contestants of the latest Netflix reality show will have to find out, Fake lovewhich will be released on the platform on July 6 and that will be supported by artificial intelligence, and more specifically in the deepfakesto make its plot more interesting and dystopian than any other reality show.
Fake lovepresented by Raquel Sánchez Silva, actually somewhat mimics the mechanics of The Island of Temptations, the popular reality show on Telecinco. In the Netflix show, a group of five people must prove their loyalty in their relationship by living with single people. Your partner, meanwhile, will be able to see what happens during the coexistence, with the addition that some of the scenes will be modified by deepfakes, so that They must assess whether that scene they are seeing is real or not. The winner — who knows which situation is real and which is not — will win a price of 100,000 euros.
The deepfake, specifically, is a technique in which, using artificial intelligence, a real face is cloned in a completely virtual way. In this way, it can be manipulated to the millimeter and imitate any movement. This is the first time we’ve seen something like this on Netflix., but it is something that we have seen on many occasions in series and movies, although its use is very controversial due to the possibility of creating false scenarios. In fact, deepfakes have been used to expose explicit videos of celebrities or to alter the speech of political figures.
Evaluate if it is a deepfake or a real situation: this is the latest Netflix reality show
Beyond the Netflix reality show, Can a digital face be the same or even provide more confidence than a real one? It is, precisely, something that the contestants of Fake loveAlthough there are studies that show that people find deepfakes more trustworthy.
Until now, distinguishing a deepfake from a real face was relatively easy thanks to the so-called “mysterious valley”. This is an effect that consists of the perception of poorly processed or inaccurate features, as well as unrealistic movements that some avatars generated by artificial intelligence may have. The problem is that this technology has advanced so much that it is practically difficult to distinguish a human face from a virtual one.
It’s not clear if the technology Netflix will use in its show will have that noticeable “uncanny valley” effect.