At the end of June, Netflix confirmed that it will launch a cheap subscription with ads. A proposal that, by the way, will complement the currently available offer, so it will not replace any of the existing plans. However, the platform was looking for a partner that would make it easier for them to bring their idea to life. And it is that displaying advertising requires a technological infrastructure and a sales system. As well, Netflix has already found its ally: Microsoft.
Through its website, Netflix announced that it will join forces with Microsoft in its goal of launching a cheaper ad-driven subscription. Those of Redmond have the technology that Netflix needs to display your new membership.
“Today we are pleased to announce that we have selected Microsoft as our global ad sales and technology partner.”
Months ago, it was speculated that the strongest candidate was Google. This is due to the enormous experience that those from Mountain View have with internet advertising. However, the streaming video service ultimately opted for Microsoft.
“Microsoft has the proven ability to meet all of our advertising needs as we work together to create a new ad-supported offering. More importantly, Microsoft offered the flexibility to innovate over time on both the technology and application sides.” sales, as well as a strong privacy protection for our membersNetflix points out.
Netflix clearly wants to make sure that there is not even the slightest confusion surrounding your subscription with ads. And it is that some users have come to think that the service tries to integrate publicity in the current plans, which is not correct. Taking advantage of the announcement of their partnership with Microsoft, they have once again made it clear that ad-supported membership will be brand new. It does not come to replace or modify those offered today.
When will it be released? That is still a mystery. In fact, Netflix does not want to commit to any date, and they recognize that they have a lot of work to do.
“It is too early [para hablar del lanzamiento] and we have much to solve. But our long-term goal is clear. More choice for consumers, and a premium experience for advertisers. We are excited to work with Microsoft as we bring this new service to life.”
The ultimate goal of Netflix, as they indicate, is that your consumers have more options to choose from. If you think current Netflix prices are too high—which they are—you’ll have the option to choose a cheap, ad-supported plan. Otherwise, you can stick to the higher cost subscriptions.
Another issue that cannot be ignored is that Netflix plans to completely turn around its content strategy. Instead of prioritizing quantity over quality, they will do just the opposite. There will be fewer original productions, but of higher quality. This, without a doubt, is something that many subscribers will receive with open arms.