However, during 2022 the company encountered a complex panorama, since in the first quarter it lost 200,000 subscribers and in the second period it added another 900,000 users outside, while video games have not had a great impact on users.
Despite this, Netflix Games can become a solid vertical. So far, executives have mentioned that their silence on the matter has been intentional, as “we are still learning, experimenting and trying to figure out what things are going to really resonate with our members,” Netflix Games director Leanne Loombe said in a statement. a conference at the Tribeca Film Festival.
Although so far the efforts of Netflix Games are not very clear, Greg Peters, director of operations of the company, stressed that the company will be “experimental” in the field, in addition to the fact that its commitment within this field is “long term” and will be connected to “creating properties that are linked with the universes, characters and stories that we are building.”
Examples of this are titles based on his popular Stranger Things series, as well as a game that could come out later this year based on the Queen’s Gambit series. Likewise, the executive also insinuated that they will license their intellectual properties for the development of new projects.