A cow’s milk without a cow? It seems strange, but this is what the new concept is about. Nestle beside Perfect Day: a product to drink from milk protein that not derived from animals.
It’s no coincidence that Nestlé has teamed up with Perfect Day either, the California-based startup rose to fame in 2016 by creating real milk without cows. Creating their raw material from the cow’s milk gene, they reproduce it thanks to a fungus, and thus achieve a dairy product that is practically identical to the original and free of animal exploitation. The fact is, they have managed to develop the gene that codes for whey protein in cow’s milk and have introduced it into a fungus. A marvel of science.
With this alliance, the Swiss multinational wants to position itself in the market by expanding its purse of vegetable products that imitate traditional foods of animal origin. providing a alternative to consumers who enjoy dairy, but who are looking for a more conscious and friendly option with the environment and animals. And that they are also nutritious and sustainable, without giving up the texture and the well-known dairy flavor.
It appears that Nestlé intends to market this drink for the months end of this year in some establishments, with the aim of testing consumers and assessing whether it is a profitable business opportunity. From its US R&D accelerator, which has been recently established by the company, the drink will be brought to the US market and if all goes according to plan, large-scale production and marketing is likely to start. From Perfect Day, they celebrate the possibility of accessing more consumers together with the Swiss company that has extensive experience in the field of food.
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In this way, the investment in the vegetarian food. That if a few years ago it was relatively small, today it is no longer, and market studies project exponential growth. For this reason, it is to be expected that Nestlé will become involved in it. In the search for alternatives to reduce the carbon footprint or produce animal-free dairy proteins, and launch more plant-based alternatives, large food companies are betting on technology to make more money with food that is good for people and the planet.
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Image | Perfect Day
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