“The pandemic arrived and they (the MVNOs) began to understand very well that they were a solution that was adapted to the needs of the user, and today they are [con una participación de mercado] of 5%. We predict that by 2027 they will reach 20% of the total market in mobile lines”, says Rolando Alamilla, market research manager for The Ciu consulting firm.
At the end of the last quarter of last year, these companies such as Izzi Móvil, Walmart’s Bait, EXiS or Telgen, which are housed in the Altán Redes infrastructure, promoted the growth of mobile lines where 4.5 million mobile lines were subscribed for reach a total of 132.4 million, of which 1.7 million correspond to MVNOs.
Jesús Romo, director of the Telconomía consultancy, considers that another factor that has made MVNOs attractive is the added value that they can represent for users. Bait, Walmart’s mobile service, for example, allows users to access a connectivity service for making purchases at its branches and, in turn, allows the company to build consumer loyalty.
In addition, the MVNOs do not oblige the user to maintain a contract for more than one year to acquire a postpaid plan with a telephone equipment, since the economic crisis currently makes users avoid acquiring financial commitments.
Now Izzi, Megacable or Bait can offer users postpaid plans from three months to one year, without the need to have a contract in between, and only pay it in a single installment, which makes it more attractive for users. .
“They are already getting into this (postpaid) segment that was thought to be exclusive to traditional operators. We always say that for there to be competition in the mobile segment, another operator must enter, but here the MVNOs are doing very well,” says Romo.