He was referring to Threads, which works quite similarly to Twitter. “Our vision with Threads is to take what Instagram does best and expand it into text, creating a positive and creative space for you to express your ideas,” said Zuckerberg’s company.
This application can be used on iOS and Android operating systems in more than 100 countries, including Mexico, and can be downloaded from the App Store and the Google Play Store. Likewise, Meta anticipated that new functions will be added to discover creators and improvements in the search for trends in real time.
In his post, Musk mentions that all proceeds from the fight will go to veterans’ charities. He also shared that he has been lifting weights and preparing for the event, and responded to the question as to why the fight made sense, saying that it was a “civilized form of war” and that men like war.
Zuckerberg, on the other hand, accepted the challenge and asked about the location of the matchup. Musk responded by suggesting the “Las Vegas Octagon,” referring to an event center where mixed martial arts bouts take place. Musk indicated that he would begin training if the fight was confirmed.
Beyond a friendly fight?
Elon Musk has stood out as an atypical leader. Unlike leaders who, in line with trends, seek to be more humane and guide his team with practices such as active listening and wellness and mental health programs, the tycoon has preferred to follow his own path without fear of the criticism.
This was demonstrated when last year he fired almost 50% of the 7,500 employees that made up the company, when he canceled the teleworking policy and said goodbye to the creator of Twitter Blue, the star product to monetize the platform.
Also when he changed the name of Twitter to X, in an effort to apparently create a conglomerate of applications with a broader and more diverse proposal, without considering that the social network “del pajaro” was positioned in the top of mind of users since its founding in March 2006.
For the leadership specialist, Saskia de Winter, the tycoon is defined as an entrepreneur who always questions the status quo. In this sense, knowing that in the midst of the Twitter rebranding process, the incited fight with Mark Zuckerberg may have a positioning strategy as a background.
Elon Musk’s decision and his penchant for unconventional names indicate a commitment to originality and differentiation, as well as inciting a fight with who is apparently your main direct competitor.
Rodrigo Díez, CEO of the consultancy Padre Group México, emphasizes that right now Twitter is facing a communication challenge to generate its own distinctive identity. What is advisable for the network to emerge victorious from this process is that all channels are exhausted to communicate the change of name and the strategy to follow. The fight with Zuckerberg and the broadcast of it on X, without a doubt, is a way of making yourself visible.
With information from Reuters.