Independent musicians must resort to certain strategies of marketing music to achieve a successful career.
The Internet is a tool that can be used to reach the target audience.
Mexico one of the five countries in the world with the most users who listen to music through online platforms. streaming of payment.
In recent years, the exponential growth of independent musicians has been seen, who are characterized by independence, self-management and a certain empowerment. Before, artists had to belong to a record company to be able to stand out in the industry and today it is no longer necessary, more and more they derive from the tools provided by the Internet; nevertheless, a strategy is needed marketing music for success in this very competitive area.
According to Dating Mexico refers that the average age of musicians in the country is 37.7 years and during the first of 2022, the employed population was higher in Companies and Groups of artistic and Cultural shows, with 98.9 percent, while in Parks with recreational facilities and electronic game houses with 0.49 percent. These figures offer a general overview of the situation of musicians in Mexico.
Why is a strategy necessary? marketing musical?
The marketing musical can be applied regardless of style, trajectory or musical quality with which an artist or musical group has, who want to spread their music to the largest number of people, so a strategy is necessary that fits the project and allows you to achieve your goals.
In that sense, the marketing musical is a set of strategies, objectives, studies and initiatives that serve to promote a musical project and improve its results. Miguel Galdon, leader of Innovate Music refers to that with the marketing Musical seeks to satisfy the needs of a certain public to receive products and services that help them achieve their purpose.
This discipline is applied in music to achieve an emotional connection with the audience, in addition to generating unique experiences in order to arouse genuine interest in the project.
The main points of a plan marketing are:
- brand analysis
- meet the audience
- Analyze the competition
- brand content
- Promotion through digital dissemination
Internet, a useful tool
The internet is an important tool in the life of the human being, this could be noted with greater emphasis on the Covid-19 pandemic. Internet consumption is something very daily thanks to the access that we have at our fingertips if we have a smartphone. According to a study carried out by , It is estimated that in Mexico around 92 million people use the Internet, becoming the second Latin American country with the largest number of people connected to the network, only after Brazil; s e forecasts that by 2025 the number of users with internet access will exceed 95 million.
With these figures, the Internet is considered a strong tool where a marketing strategy can be developed. marketing musical. A fundamental aspect that must be defined is knowing which audience you want to reach and where they are.
There are certain tools branded content that can serve as promotion, in this case, the use of social networks where, through a strategy, musical content can be disseminated , taking care of the periodicity of the publications so that the followers do not forget the project, it is also important to feedback with them.
Miguel Galdon explains in his book “7 keys to marketing musical” that the presence in social networks must be marked by the value contribution of the followers (around 80 percent) and self-promotion (by 20 percent).
The use of music platforms such as Spotify, Deezer or Apple Music, to name a few, can be used to share music. About, according to a 2021 IFPI report Mexico is one of the five countries in the world with the highest rate of users who spend more time listening to music through these applications.
Another important tool in the use of the Internet is the creation of a website Webthis will allow users to find the project more easily, which should contain valuable information for the user, such as biography, concerts, interviews, merchandise and so on.
In today’s world, it is increasingly necessary to use certain tools that guarantee the marketing for people who are dedicated to independent music, in order to be able to reach their target audience and spread their work more effectively.
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