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Ricardo Salinas placeholder image continues to promote its gift strategy through social networks and this Wednesday has promoted a unique strategy that has no waste, after meeting with Alex Lora He has taken advantage of it to promote his famous motorcycles Italika.
The fact proves that the unexpected activities nowadays dictate the content on social networks and from this element we witness increasingly audacious practices, such as a simple mention that ends up becoming an advertising campaign, where creativity continues to be the best bargaining chip, only executed from the moment.
Alex Lora in Italika express campaign
A video that has only taken 22 seconds of recording and that shows the singer Alex Lora about to board a car is one of the latest strategies that Ricardo Salinas has implemented in his social networks, where he has become accustomed to executing this type of action to favor your brands.
The businessman had announced on Wednesday morning that due to his good humor he was willing to give Italika motorcycles as a gift, after last October 25, El Tri announced that he would give away “La Unstoppable”, which is the group’s famous chopper which is used as part of the show offered by the band headed by Lora.
The measure was announced on social networks and Salinas has decided to boost the dynamics by giving away another similar motorcycle. To continue to motivate his decision, the businessman turned into a campaign a meeting on the sidewalk that he said he had with the lead singer of El Tri, whom he recorded and became one of the few brand ambassadors that the motorcycle firm has had recently.
Beyond the anecdote, what is tremendously relevant is how an entrepreneur has become one of the most active promoters of their brands and is actively involved in creating content to help them communicate with consumers.
.@eltridemexico I leave you this video to show you who I met in CDMX 15 minutes ago… have you already seen the message it has for my followers and yours?@ItalikaOficial how do you see that I’m doing the job with #Alex and #Beer??? 😌😎 pic.twitter.com/7hgCpPaW5r
– Ricardo Salinas Pliego (@RicardoBSalinas) October 27, 2021
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