Social engagement inspired by mariachi music
MullenLowe SSP3 also displays a high sense of social commitment in campaigns in favor of vulnerable sectors of the population. It is the case of mariachitherapya joint effort with civil associations that has had a positive impact on the elderly.
“We worked with Alzheimer’s patients, who managed to generate greater emotional connections after listening to the music performed by mariachi musicians. This program was recognized with the 2022 National Health Award for our client Centro Mexicano Alzheimer AC, and we want to continue generating projects of this type in favor of society”, says Jorge Obregón.
All this work is supported by the great appreciation that Kristen Cavallo feels for Mexico, a country that she considers unique and fascinating due to its diversity of people and ancient cultures, which is transmitted in the company’s organizational culture. She also points to the recent influx of creative talent and other creative agencies in Mexico that will create a healthy environment for competition and result in better work, for this reason, for the MullenLowe Group, Mexico represents a strategic gateway for business in LATAM.
“Our values are perseverance, adaptability and creativity. We are an agency that never takes things for granted, but rather works hard to achieve the objectives and win”, concludes Cavallo.