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Anthony Hatoum is the president and director of 3B stores.
conacus servytur It calculated an economic benefit of 70 thousand 300 million pesos for trade and services in the country.
The name of the store refers to the 3 B’s that describe a product as (good, nice and cheap),
As a dynamic on May 10, a content creator invited some moms to participate to win a pantry from the 3B storesall they had to do was throw an iconic box from the video game Mario bros.
A very important date was recently celebrated in Mexico; Mother’s Day, which is also essential for the national economy, for this date the Confederation of National Chambers of Commerce, Services and Tourism of Mexico (concanaco servytur) estimated an economic benefit of 70 thousand 300 million pesos for trade and services in the country. This figure represents an increase compared to last year, which registered an economic benefit of 62 thousand 400 million pesos. this year offset inflation.
Moms launch flying flip-flops to win a pantry from 3B stores
One of the stores that has won over a proportion of society is Tiendas 3B, a Mexican company that, unlike department stores, is located in neighborhoods with fewer economic resources, which is why its prices are usually much higher. lower than those that can be found in stores such as Bodega Aurrerá, Chedraui, Walmart, etc.
3B stores are well known in Mexico, their low prices are partly due to the fact that they tend to sell brands that are not fully known, so they do not have as high a value as the brands that are leaders in the industry. The name of the store refers to the 3 B’s that describe a product as (good, nice and cheap), its direct competition is convenience stores such as oxxo either Seven eleven which as a strategy are usually on every corner to be a constant option for the consumer.
A user named @diamanteguillen0 made a creative dynamic outside the Tiendas 3B facilities, and named it;” Throw the flip flop and win“Because it was Mother’s Day, the ladies who passed by the place automatically earned a shot where they had to hit the Mario Bros boxes to win a pantry from the store. Each box had a number and depending on the one they had, it will be the type of pantry they will take.
This dynamic makes a lot of sense since mainly Latina moms have a bad reputation for throwing flip-flops at their children when they get angry.
The content was made in collaboration with Tiendas 3B and the promotion was successful on social networks, because due to the interaction of consumers, the video reached 4.3 million views, in addition to 2,000 comments that indicated that they like to see those kinds of creative dynamics.
@diamanteguillen0 Throw the flip flop and win 🩴🤩 #challenge #for you #fyp #Mother’s day #Mother’s day ♬ original sound – diamond guillen official
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