Visually, this is where the game shines. The graphic fidelity is impressive, with the realism that it showed since its delivery. Take advantage of the cinematics, which are very high quality without being too demanding on the hardware, with details ranging from the environments to the characters’ facial expressions.
In this new installment of its campaign, which lasts approximately 5 to 6 hours, open missions are recurring. They are used as a resource for the current moment in the industry regarding open worlds and on the one hand, it allows you to approach the missions from various perspectives and strategies, but it breaks with what I liked most about the franchise, which are these closed missions that gave the feeling of urgency and claustrophobia of a raw and current conflict.
However, Modern Warfare III has a larger mission within the Call of Duty ecosystem that includes the mobile aspect, the free Warzone experience, audiovisual content; led this year with the Peso Pluma video clip, as the main theme of the global marketing campaign, and, of course, the annual campaigns that are a hallmark of the series.
This multi-platform strategy underscores Activision’s intention to create a continuous experience for players, offering content – out of the ordinary – on multiple fronts.
In terms of marketing, this gives Modern Warfare III a critical touch, since the “Always on” content is what delivers the profits. According to the company’s financial results, profits grew by 17% compared to the second quarter of 2022. Largely driven by the sale of Modern Warafre II season 3 battle passes, consolidating itself as the highest seller in the history of the game since the customization and microtransaction format existed.
In addition, of the 90 million monthly players declared in the same report at the end of the second quarter of 2023, more than 50% correspond to Call of Duty:Mobile, a fact that led them to reach the sales milestone of their mobile game of surpassing 3,000 million dollars since its birth in 2019.
Microsoft’s acquisition of Activision Blizzard has been a topic of widespread interest in the industry throughout the year, Call of Duty reflects the value that this transaction could bring.
CoD and Charly collaboration
The franchise is celebrating its 20 years, which is why, together with Charly, it will launch uniforms inspired by different Call of Duty games and characters, which six First Division teams will wear during the 2024 Clausura Tournament of the Liga MX.
The collaboration will offer fans a unique opportunity to express their loyalty to both their favorite teams and the Call of Duty legacy in the form of a fan wear collection, including streetwear, football and casual footwear, as well as the official t-shirts of the six Liga MX First Division clubs sponsored by CHARLY: Club Tijuana Xoloitzcuintles de Caliente, Santos Laguna, Club León, Club Pachuca, Querétaro Fútbol Club and Atlas Fútbol Club.