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There is a comparison made by the National Retail Federation and the IBM Institute for Business Value, where the preference for purchase methods was measured according to the generation.
Little Caesars is a retail brand that, together with other firms such as Domino’s, has consolidated the segment of restaurants specializing in the sale of pizza.
The profile of consumers both by millennial or Z generation marks elements of interest in the way brands are involved with these segments.
A man who identified himself as born in the 1980s recorded the moment he passed a little Caesars for his pizza, avoiding a line of young people.
The generation gap has been told on multiple occasions with anecdotes of what it is like to be someone born in the 1980s or part of generation Z. Google Mexico’s own spokesperson has confirmed to Merca2.0, that in the midst of these debates in the consumer seen by their age, the generation dilemma is exacerbated when they must communicate under their rules, customizing everything to their profile, but without intruding on their privacy.
in an interesting research of the National Retail Federation and the IBM Institute for Business Valuecompared the purchasing methods used by millennials and members of the Gen Zthe 38 percent of the millennials opt for purchases in physical stores, while a 37 percent of the members of the Gen Z They voted for this option. The difference is minimal and confirms the fact of finding in a store little Caesars both young people in line, as a millennial who advanced their purchase with the use of technology.
Within this same study another revealing insight emerges and that is that 32 percent of millennials make their purchases online against a 28 percent of the Gen Z that makes. The adoption of technology to buy among those born in the decade of the 80 is older than the younger generation.
The occurrence of a millennial
@rodrigo_arandia bragged that consumers born in the 80s have better technological adoption than consumers, such as members of Gen. Z. His witty comparison occurs after he went to a Little Caesars and instead of training in a large line where profiles of young people waiting for their product stood out, he went directly to the tower where pizzas purchased in advance through the platform’s app are sold.
“I think that those of us born in the 80s are more aware of technological advances. We had to go from the typewriter to the computer; from TV to Stream,” he said.
@rodrigo_arandiaI think that those born in the 80’s are more aware of technological advances. We had to go from the typewriter to the computer; from TV to Stream. 😇
His witty comparison was not wasted and, on the contrary, showed that brands must bet more and more on activities in which this type of hybrid practices, such as being able to advance an order, to avoid long waiting lines in the store make the purchase more efficient. retail experience.
Today more than ever there seem to be clearly outlined interests, around which brand activations follow trends increasingly focused on understanding consumers and developing strategies around their decisions and adoption of practices such as technology itself.
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