In 2021 the metaverse grew 500 billion dollars.
By 2023 there will be approximately 1.7 billion metaverse users.
By 2030, this space is destined to become one of the most profitable experiences in the world.
This year the word of the metaverse has not been as popular as in 2022, but Meta recently reaffirmed that one of its strategies is to continue investing in this virtual space.
A Bloomberg Intelligence report noted that during 2021, the value of the metaverse as a whole was approximately $500 million, however, its value is expected to increase fivefold by 2030.
In this sense, a study by BCG and Mordor Intelligence details that it is estimated that the global size of the metaverse market will be around 59 billion US dollars in 2021 and that it will continue to grow until it touches the threshold of 300 billion in 2024.
Meta’s inversion in the Metaverse
In recent days, Nick Clegg, the company’s head of global affairs, has promised that the metaverse will arrive because they are certain that it “will be the heart of the next great computing platform,” even though they know that “it’s going to take time.”
According to Bloomberg, the manager indicated that in order to achieve this, it is necessary to continue investing in projects and more developments, but they are also clear that to achieve a return they will use advertising and commerce within the virtual world.
In this sense, the brand spokesperson did not explain how they are going to achieve the capitalization of the metaverse, but he did affirm that the idea is to use targeted advertising, as was done in the past with Instagram and Facebook.
“I want to make it a point that we’ll look back at the headphones we’re wearing now and think, ‘My God, do you remember the days you had a Quest Pro?’ We have always been clear that we are in this for the long term. This is not going to happen overnight,” he said.
He also explained that “on the way to achieve the stabilization of this digital universe, the company has joined researchers, civil organizations and companies in the creation of the virtual space, especially focusing on reaching the point where sunglasses are not needed.” virtual reality to enter this space”.
In that same order, Clegg said that they will continue to apply experiences such as video games, so they already have a consolidated space in this format.
Although this year the use of the metaverse does not seem so relevant, it is, since unique experiences are being carried out in these spaces, as an example, a Colombian court surprised by moving to the metaverse and holding the first hearing in this digital space.
According to what was mentioned by the authorities of that country, it was a two-hour hearing held by the Administrative Court of Magdalena in Colombia, where the participants in a traffic dispute appeared as avatars in a virtual room.
In summary, every time it is shown that technology continues to help people in many activities, so the use of Artificial Intelligence, as it has become popular in 2023, also continues to grow, especially in industries such as health, economy or even education.
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