- Index hide
FIFA data indicates that Russia 2018 generated revenues of more than four billion dollars.
For Qatar, FIFA has already secured 5.518 billion euros, months before kick-off.
There are just over two months to go until the Qatar 2022 World Cup begins.
On TikTok, the video of a soccer fan is attracting attention after creating his own album of stickers from the World Cup in Qatar and, with it, “competing” with the classic Panini album.
The World Cup in Qatar is only 81 days away and very important income is expected for this edition, especially because, according to information from the FIFA, the last World Cup, the one in Russia, achieved revenues of more than four billion dollars, more than half of what it registered in the World Cup in Brazil, in 2014.
Without a doubt, we are talking about one of the most important events in various areas and especially in terms of marketingtransmission rights, ticket sales, merchandiseand so on..
In this sense, to date, both in transmission rights and part of the merchandisewhat is collected for Qatar amounts to 5 thousand 518 million euros, even though there are just over two months to go before the opening match is playedwhich is why it is expected that, at the end of the fair, this figure will increase even more.
And there is no doubt that an event like the World Cup is the perfect “pretext” to design all kinds of marketing strategies. marketingwhere brands can position themselves among a wide range of consumers.
Tiktoker creates its World Cup album and compares it to Panini
Over the years, one of the brands that has positioned itself in each sporting event is, precisely, Panini, with its already iconic stamp album that has even become a true collector’s item.
A recent study by Brand Finance shows the ten most valuable brands for collectors, with LEGO being the most valuable on the marketthanks to the fact that many of its characteristic sets and minifigures are quite collectible.
In the case of Panini, although it is not one of those ten brands that Brand Finance mentions, its presence in each World Cup fair has not gone unnoticed and, even with social networks, there are specific groups for the exchange and sale of stamps.
On TikTok, the video of a user and, in turn, a football fan, is attracting the attention of a significant number of Internet users after creating his own album of World Cup stickers and, with it, “competing” with Panini’s.
@ferdelucaok I made my own @Panini World Cup design? #learningwithferdeluca
“Clearly, those of Panini did not want to work”; “Please release an album now”; “I don’t know how they haven’t hired you to make the figures”; “Take out your figures, I’ll buy them”; “Excellent! make your version of the album to buy it”; “It was to teach Panini to make the figures, not to humiliate them”; are some of the comments that users have deposited.
A few days ago, it was announced that, for this edition of the Qatar World Cup 2022, the Panini album would have its digital version, which can be purchased from the Panini Digital Sticker app and, likewise, from your website.
It is a strategy that corresponds to the purchasing habits of these times, since, as shown by the Digital Market Outlook study, carried out by the Statista statistics platform, in 2021, the percentage of buyers on-line over the total population in Mexico it was 44.2 percent.
In short, the next World Cup is presented as a very important window for brands and their strategies, especially for those thought of in the digital section and even the metaverse.