In this 2023, the firm has proposed to be more efficient for its clients. This translates into investments to support businesses to improve their results. “During the third quarter of 2022, 81% of our investments were dedicated to our core applications and advertising services,” he highlighted.
Casarin added that among the investments that Meta has undertaken, the bets on AI and machine learning stand out, which are already paying off. “In the last quarter of 2022 our advertisers saw a 20% increase in conversions compared to the previous year.”
He also shared some relevant data. For example, in the last quarter of 2022 the usage figure for Meta apps was the highest in its history, with more than 3.7 billion users per month.
Goal in numbers:
● 2 billion daily users on Facebook globally.
● 140 billion Reels are played on Facebook and Instagram every day globally.
● 66% of Internet users in Mexico communicate with a commercial account through messaging at least once a week.
Artificial intelligence
For the general director of Meta for Mexico, AI marks the pace of innovations and defines the scope of technologies. In this sense, the company presented Meta Advantage, a package of solutions driven by AI. These tools help marketers to improve the performance of their campaigns and have increases of up to 32% in their investment returns.