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McDonald’s is considered by Statista as one of the most valuable brands in the market for fast food.
costco is next to Sam’s in two of the leading price club chains in Mexico.
The diversification of food in the cafeteria area of the stores warns of the challenge in visiting these places.
costco diversifies its cafeteria menu and now offers a frozen which many consider the “dupe” version of the famous McFlurry of McDonald’s.
figures of the National Retail Federation warn the reasons why they go to a physical store and 33 percent said they did it because they enjoyed the store experience, while 22 percent just wanted to leave home.
“In 2021, the number one reason consumers around the world shopped in stores was to be able to touch and feel products before buying. Approximately half of the shoppers surveyed placed this factor in their top five. Many people also liked shopping in the store because they could buy products immediately or because they simply enjoyed the experience in the store”, quotes the analysis of the analyst of Statista Mr Thigle to platform subscribers.
“McDonald’s dupe”
What appears to be the “dup” of a McFlurry of McDonald’s it has already started selling under the Skor name at Costco.
#costco is experimenting with new ice cream flavors at some Canadian locations…
Oreo & Skor 👀🍦 Anyone spot this at stores in HRM yet? –Erin & Peter #MOVEMornings pic.twitter.com/Uk4LCpCcy0
—MOVE 100 (@Move100Halifax) March 21, 2023
He McFlurry has become a striking product for the consumer, because it is a dessert proposal in fast food, it’s even part of a hugely popular category, after hamburgers and French fries.
The price club version of soft serve ice cream from costco includes a vanilla-flavored ice cream formula, which can be mixed with Oreo cookie chunks or chocolate chunks.
In social networks there is talk of prices such as 1.36 euros, however, another price managed is that of 3.70 dollars, which when converted reaches more than 66 pesos, so it is an interesting step in updating the menu of this store. , which at least in Mexico eliminated a significant number of cafeteria products such as salads, after the contingency.
As the “dupe” of which we speak of an ice cream McDonald’s in costcothere have been real acts against attempts at drinks or desserts, which have even ended in legal proceedings.
This happened with starbuckswhen the chain activated its legal team against local coffee shops, because they used the word Frappuccino which is registered by the famous chain of coffee shops.
The incident unleashed an important controversy where the size of the starbucks and the small size of the cafeterias to which he sent alerts that the use of said name was prohibited.
These alerts then came from the law firm Attorneys Intellectual Property Boutiquewhich stood out, as stated by various coffee shops that were asked to stop using this name, to stop doing so, for which these coffee shops accepted the recommendation because they said that they were avoiding problems with the brand.
Both cases like the launch of a dupe of ice cream McDonald’s in costco or the misuse of a registered drink version show how important product diversification has become today in the food area of huge chain stores.
The diversification in the food offer with which Costco presents an ice cream similar to McFlurry from McDonald’s shows how valuable the food section has become in physical stores, which, like price club chains, we see has consolidated this segment.
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