Romania
McDonald’s launches a new campaign inspired by Wednesday Addams, this new campaign has as its main character María, a young chess prodigy who has a clear resemblance to the protagonist of the famous Netflix series. With a spots of 90 seconds, this campaign was baptized as “Home Menu Mix”.
Roxana Nita, Creative Director of the DDB Romania Agency, said “we wanted to create characters with whom the audience feels identified”.
In just one week, Wednesday, Tim Burton’s famous series, surpassed 1 billion hours viewed on Netflix.
Spain
Barcelona will launch a new textile supplier, it is the Bengali Sterling group, supplier of Inditex, Mango and H&M. In charge of the new Spanish offices, located on Calle Bailén, will be Vanesa Tamayo, an executive with a long career in purchasing and design, who has worked for companies such as Double Agent.
Sterling has six factories in Bangladesh and was founded in 1984. Vanesa Tamayo reiterated that “the main objective is to reduce intermediaries and offer a comprehensive service to our customers.”
In 2021, Bangladesh was the second largest clothing exporter, regaining the position that Vietnam had taken from it a year earlier.
USA
Volkswagen could choose the United States to host its battery factories that it had contemplated in Europe by 2030. This decision was caused by the “Inflation Reduction Act” of the president of the United States, Joe Biden.
Volkswagen planned to open up to six battery cell factories for electric cars in the European Union, the first plant was expected to be installed in Sweden.
According to data from the European Union, the battery market could reach a value of 250,000 million euros per year by 2025. Currently, the manufacture of batteries for electric cars is in the hands of China, South Korea and Japan.
Canada
KFC and McDonald’s are made of words on social networks. KFC could not pass up the launch of the new McDonalds product, the Chicken Big Mac “Fixed It”, so it responded via Twitter. The iconic fried chicken chain decided to launch its own version of the Chicken Big Mac accompanied by a #BetterWithKFC hashtag and a very clear message. “Fixed It”.
But McDonalds did not want to remain silent and decided to reply with a forceful message “there is no need to fix something that is perfect”, to which KFC quickly responded “taste test?”.
But this war did not stop there, KFC opted to place ads in front of McDonald’s stores in Toronto.