The connection with the palate
The flavor opens the possibility of exalting all the senses through gastronomy as an enabler of delight and considering taste as the entry window.
The brand promise is to connect people with possibilities that are priceless. In this sense, Mastercard has presented its restaurants priceless, each with a bold and unique concept, but all with the common denominator of the brand’s hallmark: the latest payment technology and the highest level of service.
The first of these establishments, opened in 2019, is located at the international airport of Rome, Italy. It offers diners high technology, with interactive tables and without the use of cash, all under the name of Bistro by Mastercard.
Recently, another restaurant priceless opened its doors in Sao Paulo and became the first of the series in Latin America, under the premise of bringing together the different ecosystems of Brazil in the range of its gastronomic offer.
“Two months after this concept was launched, it has achieved great success, as it has reservations booked until February 2022,” says Romo.
The restaurants priceless they were born based on the interests, preferences and lifestyle of each metropolis. In the case of Mexico City, which was selected as the next location to open a restaurant priceless, contemporary arts are honored for being one of the great passions of this city.
Priceless with Estoril is a new gastronomic bet in Santa Fe, which stands out for personalized attention and a menu that integrates classic dishes with new recipes inspired by plays, as a result of the collaboration developed between the best chefs and artists in the arts industry scenic. All of the above with a guarantee of high quality, seal of Estoril.
With this proposal, Mastercard implements the expansion of its multisensory marketing strategy that points to the senses as links between the brand and people, according to Romo, who adds the following:
“The first phase of the restaurant focuses on the performing arts with the intention that the next stage be another artistic manifestation that renews the gastronomic offer of Priceless with Estoril, so that the curiosity to discover new flavors based on art is a constant”.
The payment technology experience is another of the great differentiators of Priceless with Estoril; The intention is for the restaurant to become a showroom for the great innovations in the sector for the benefit of cardholders, such as Click to Pay, contactless payment, among others.
Additionally for Mastercard cardholders, Priceless with Estoril offers the following exclusive benefits linked to the priceless.com platform:
- Theater-inspired interactive menu: digital content based on works decorated by The Metropolitan Theater Awards, the most relevant institution focused on the performing arts in Mexico.
- Theatrical atmosphere: scenic influence in the decoration of the restaurant.
- Complimentary Tickets: Available for the sponsored plays that inspire the restaurant’s dishes.
- Exclusive offer: 10% discount for Mastercard cardholders on each visit to the restaurant.
- Meet & greet with the stars: a dinner with the full cast of the sponsored works, including special guests.
- Priceless Honors: A dinner that pays tribute to winning or highly representative artists of the Mexican theater scene.
According to Romo, the uniqueness of each of these restaurants in the world has been a success that in Mexico will not be the exception, because in Priceless with Estoril Mastercard’s multisensory strategy is combined, anchored in the maxim that the best things in life are priceless.