Index hide1 Elizabeth II as a brand, until the day of her death she was estimated to be worth an estimated $40 million.2 The Royal Collection Shopis the official firm that trades with all merchandise authorized by the monarchy.3 Queen Elizabeth II was the star during the celebration of the 2012 Olympic Games, under the direction of Danny Boyle.10 Ocean OutdoorI use the image of the queen, together with various quotes, from one of her speeches.
Elizabeth II as a brand, until the day of her death she was estimated to be worth an estimated $40 million.
Queen Elizabeth II was the star during the celebration of the 2012 Olympic Games, under the direction of Danny Boyle.
Her clothing, her hair, her handbag and, in general, her emblematic profile, are characteristics that define the presence of the Queen, who died today at the age of 96, after 70 years at the head of the British crown. not without first leaving a wide catalog of all that advertising that was inspired by his imagethis within traditional media and more recently in digital marketing.
Queen Elizabeth II is a figure with great influence in the world, not only because of her power acquired by being the head of the royal family, but also because of all the marketing and publicity that has been generated throughout her reign, within all industries and all sectors, this without counting the little more than 40 million dollars that it was estimated, the Elizabeth II mark was worth, until shortly before his death.
Marketing and advertising inspired by the image of Queen Elizabeth ll
Although the monarch, she would not consider herself a fan of marketingif you have created one of the most powerful personal brands, as done by Diego Maradona, Elon Musk; however, the Queen has inspired artists, from Andy Warhol to Lucian Freud, through all kinds of fashion designers and filmmakers, even being the star during the opening ceremony of the 2012 Olympic Games, under the direction of Danny Boyle, appearing alongside the character James Bond, played by Daniel Craig.
Queen Elizabeth II, as a brand
The Royal Collection Shop, is the official page where millions of people around the world can buy all kinds of products with the image of the queen and the royal family, which sells all kinds of products worldwide, such as:
- Teddy bear wearing a sash inspired by the purple robe the same as the one worn by the Queen at her coronation at Westminster Abbey in 1953.
- Scottish Highland shortbread cookies, which come in a tin, also inspired by the purple heirloom robe worn by the queen at her coronation.
- Royal tea, which contains 50 tea bags Royal Blendwith a tin containing the royal coat of arms, and the national emblems of the United Kingdom.
The image of the queen as a piece of publicity
Worldwide, the image of Queen Elizabeth II has been the muse of hundreds of products and advertising strategies, including toys, music, art, fashion and food, For this reason, within this reunion carried out by Merca2.0, some of the Marketing and advertising strategies inspired by the image of Queen Elizabeth II are presented.
“Reigning Queens” series of portraits of Queen Elizabeth II painted by Andy Warhol in 1985.
Mattel launches a Barbie of Queen Elizabeth II to celebrate her 70 years on the throne
McDonald’s presents a porcelain tableware inspired by the Queen’s jubilee
Want to dine like true royalty with our limited-edition Royal Packaging?
— McDonald’s UK (@McDonaldsUK) June 5, 2022
Afternoon tea at Buckingham Palace with Paddington Bear.
Ocean OutdoorI use the image of the queen, together with various quotes, from one of her speeches.
God Save the Queen- The Sex Pistols
Iconic punk song released by the band Sex Pistols in 1977, considered by the public and the most conservative part of England in general as a direct attack on Queen Elizabeth II and a mockery of the British crown.
God save the Queen, (Sex Pistols, 1977), design by Jamie Reid. pic.twitter.com/V8fc4yKgKM
– Manuel Jesús Roldán (@manuroldansal) September 8, 2022
The image of Queen Elizabeth II in film and television.
— geek multiverse #savebatgirlthemovie (@multiversogeek1) September 8, 2022
After the death of the monarch was made known, the industry and society in general have been somewhat shocked, therefore, remembering some of the place given within marketing and advertising, keeps the memory of the monarch current.
The memory of the Simpsons with Queen Elizabeth pic.twitter.com/wGpTOtq2Lm
— The Best Videos (@Peroporqu_) September 8, 2022
What was your favorite performance? 🤨 pic.twitter.com/avArcdgqgl
— Plano Cinema 🍿 #DisneyPlusDay #D23 (@Plano_Cinema) September 8, 2022
Queen Elizabeth II already has her Barbie; Mattel pays tribute to her on her 96th birthday
When Burger King was called Burger Queen to celebrate Queen Elizabeth II
Instagram is ahead of the BBC: Queen Elizabeth’s death is announced first on networks
Confirmed: Queen Elizabeth ll dies at 96