Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Zion Williamson x Naruto x Air Jordan 37 Rasengan: These sneakers will drive anime fans crazy

    February 7, 2023

    Does a man or a horse appear? Define your character with this personality test

    February 7, 2023

    Max Verstappen secures gamer sponsorship for F1 2023

    February 7, 2023
    Facebook Twitter Instagram
    Facebook Twitter Instagram
    Bullfrag Bullfrag
    Subscribe
    • Entertainment
      • Fashion
      • Lifestyle
        • Home Decor
    • Gaming
    • Health
    • News
      • Business
        • Marketing
      • Cryptocurrency
      • Sports
    • Recipes
    • Technology
      • Science
      • Automobiles
      • Internet
      • Software
    Bullfrag Bullfrag
    Home»News»Business»Marketing»Confusion in advertising agencies for the future of Twitter

    Confusion in advertising agencies for the future of Twitter

    Aurora WritesBy Aurora WritesMay 5, 2022No Comments3 Mins Read
    Confusion in advertising agencies for the future of Twitter
    Share
    Facebook Twitter LinkedIn Pinterest Email

    • Twitter billed US$5 billion in 2021, the vast majority from the sale of digital advertising.
    • Elon Musk said that Twitter will probably be ad-free.
    • Twitter says that the relationship with the agencies has not changed (for now).

    Elon Musk bought Twitter for $44 billion. He only has to wait for the bureaucratic steps of the acquisition process, which include, among others, the approval of the US regulatory bodies.

    However, some of the latest statements from the Tesla co-founder are disrupting the way Twitter works long before the South African takes control of the company.

    This week, Musk said that Twitter will likely be ad-free and that some accounts may pay a monthly subscription to be part of the platform.

    According to Musk, all these changes would be to be able to have more control over your content moderation policies.

    Index hide
    1 Doubts in the relationship between Twitter and agencies
    2 Advertising on Twitter: advertisers are leaving

    Doubts in the relationship between Twitter and agencies

    This altered the current relationship between the company and the advertisers, since among them there is uncertainty regarding the future of advertising on the microblogging platform.

    To clarify some points, Twitter summoned to a special event in New York the senior executives of the advertising and media agencies that invest the most in the social network of the little blue bird.

    Before the meeting, Twitter told its workers in various internal meetings that its advertising business continues as normal until the deal with Mus is closed.k, although he clarified that the company cannot speculate on the changes that the tycoon may make.

    As published Reutersthe meeting, produced this Wednesday, May 4, was to clarify some dark points of the situation.

    Read:  Official Xbox Twitter account disappeared

    Mark DiMassimo, co-founder of the DiMassimo Goldstein advertising agency, told Reuters of the Twitter meeting that they need to know “what the future of online advertising looks like.”

    It is not a minor issue: Twitter billed US$5 billion in 2021, the vast majority from the sale of digital advertising.

    Advertising on Twitter: advertisers are leaving

    Since Musk announced the purchase, advertisers have been pulling ads from Twitter over the possibility that Musk will change the rules of the game regarding the purchase of space.

    Alex Stonea manager at Horizon Media, said he would like Twitter managers to “talk to Musk to find out what he plans to do.”

    In the presentation before the advertising agencies, Twitter was strong regarding the relationship with the commercial strategy.

    For example, he said there was signed new agreements with the media agencies Conde Nast and Essence to program a video and audio publication strategy on the network.

    In this context, he said that advertisers will be able to buy spaces to include in that content.

    On the other hand, Twitter executives detailed that they are launching an integration with iSpot, the firm that NBCUniversal uses to measure video viewing and that Fox Sports will present live programs prior to the Qatar 2022 World Cup directly on Twitter.

    Jasmine Wangchief media officer for Altice USA, said her company had stopped advertising on Twitter out of concern about the potential impact of Elon Musk’s arrival on the platform.

    Now read:

    What will happen to Twitter?

    Bill Gates Says Elon Musk Could Make Twitter ‘Worse Than Before’

    Elon Musk intends to charge certain Twitter users

    Related Posts

    Max Verstappen secures gamer sponsorship for F1 2023

    February 7, 2023

    Enjoy the first holiday bridge with Misik technology

    February 7, 2023

    “Quite hiring” ends up at Lacoste and hires a creative director

    February 7, 2023
    Add A Comment

    Leave a Reply Cancel reply

    Zion Williamson x Naruto x Air Jordan 37 Rasengan: These sneakers will drive anime fans crazy

    February 7, 2023

    Does a man or a horse appear? Define your character with this personality test

    February 7, 2023

    Max Verstappen secures gamer sponsorship for F1 2023

    February 7, 2023

    Woman declared dead was taken to funeral home alive

    February 7, 2023
    Facebook Twitter Instagram
    © 2023 Bullfrag. Designed by Bullfrag.

    Type above and press Enter to search. Press Esc to cancel.