There’s a lot of Facebook stuff in Mark Zuckerberg’s AI plans. The CEO of Meta said that they plan to develop a virtual assistant focused on improving your social life. “We will mainly focus on tools that help people connect,” he said on the Led Frixman podcast, at a time when the company is putting its Metaverse idea to rest for a bit, to get more involved in the AI race. .
It’s just that, according to Zuckerberg, “most people probably don’t have as many friends as they’d like.” He explained that they are thinking of a “social assistant” powered by AI that, for example, reminds you of your friends’ birthdays. Yes, like Facebook. “He’ll be able to update you on what’s going on in their lives and how you can effectively communicate with them.” The goal is to help you “be a better friend.”
Zuckerberg said at the interview with Frixman that language is an “imperfect way” for people to express their ideas. He mentioned as an example the times when his five-year-old daughter cries because she cannot communicate her feelings. He believes that the same thing happens to adults and that is why these “social workers” will be relevant.
Zuckerberg proposes that we imagine this Meta AI as “a mentor, a life coach, a cheerleader that can help you overcome all of life’s challenges.” He clarified that, unlike OpenAI’s GPT systems, they expect to implement a diverse range of models that can be adjusted to different needs and businesses.
Zuckerberg’s AI assistants for brands
Content creators will also have their specialized AI assistant, Zuckerberg noted. The proposal is that this type of chatbot helps them to better “negotiate” with the brands that want to collaborate with them. He spoke of a system capable of “bottling the personality”. “We’ve heard from a lot of people who would be interested,” he added.
For brands there will also be AI. “In the future, if you advertise on our services, will you need a creative agency? No”, said the CEO of Meta, the parent company of Facebook, Instagram and WhatsApp. The company already launched in May AI Sandboxa “testing ground” for early versions of AI-powered advertising tools.
For now, the tests are focused on the text redaction, background generation and image overlay, as published on the Meta blog. “We will create the ad unit that will perform the best. Give the (AI) system a goal and it will connect you with the right people,” Zuckerberg said.
Those of Menlo Park have already presented this year Calls, its great language model, and SAM, an AI capable of recognizing elements and meanings within an image. These releases have been focused on the research community and not on users in general, unlike those announced by Microsoft and Google.