Marie Kondo is a famous Japanese who has written a dozen books on organization.
Fame and his home-order business scheme have earned him a fortune of more than 8 million dollars.
In a new book, the “cleaning guru” acknowledged that she no longer has her house in order and unleashed a wave of “collateral” publicity.
marie kondo He is a public figure that emerged from the virality offered by social networks and digital platforms after he promoted a controversial and controversial method on order and cleanliness, generating a worldwide trend and, of course, several million dollars… method that today could be contradicting.
The Japanese businesswoman, consultant and writer saw success reflected in her first book “The Magic of Disorder” in 2014, and from there she had several appearances in print and audiovisual media where she showed everything from how to fold clothes to how to get rid of objects and belongings that he considered “useless” in the lives of families, according to the method called KonMari that he learned in his native Tokyo and with which he has worked since he was 19 years old.
Now, leading multiple businesses and with her own Netflix show “Put in order”, the Japanese amassed a fortune of more than 8 million dollars, according to the Celebrity Net Worth site.
Marie Kondo gives up the method, for marketing?
10 years after popularizing the term “cleanliness, according to marie kondo“, and with a fame that focused the Japanese organizational culture throughout the world, The businesswoman has gone viral again by stating that, being a mother, you cannot be ordering everything continuously, something that breaks with the entire structure of the discourse that put her at the top of fame and editorial monetization and streaming.
According to the author’s new statements, the “queen of the organization” has surrendered to the needs of today, radically changing her way of living with her three children.
“My house is messy, but the way I spend my time is the right one for me at this time and at this stage of my life,” said the woman in an interview with The Washington Post.
The sayings have caused more of a stir than expected, since no one indicates their intention to prioritize time with her husband Takumi Kawahara and their three young children, since the trend is generated after being the impulse guide for hundreds of women and families for a decade.
“I tried my best to keep my house tidy at all times, but ended up giving up. Now I realize that what is important to me is to enjoy the time with my children at home”, explained the content creator.
However, the true fact that many point to is the contradiction to the KonMari method and the “utopia” that Marie Kondo’s perfection represents for her fans, especially at a time when the spotlight echoes this new discourse and promotes a reality. of marketing different.
And it is that this virality comes just at the right time for the writer, since she took advantage of the international media attention to publish her new book “The kurashi method: how to organize your space to create your ideal lifestyle”, focused , yes to the order, but more to the philosophy of life of happiness and fulfillment above work.
“The real purpose of decluttering is not to reduce your possessions or clutter up your space. The ultimate goal is to awaken joy every day and lead a joyful life”, says the Japanese.
Regardless of Marie Kondo’s emotional mindset, many can’t help but see this new twist as a timely use for editorial advertising, as a boost to sales and controversy that revives the influencer’s popularity, as few manage to effectively use the influencer. controversy when it comes to monetizing.
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