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Brand activations aim to generate organic links between the potential consumer base and the brands.
It is estimated that a company invests in advertising strategies between 1 and 10 percent of its total income.
According to what has been disclosed, the events occurred in a square in Nuevo León.
Although within the current context, aspects such as digital commerce have become one of the major consumer trends, it is thanks to the reactivation of daily physical social life that citizens have begun to prioritize consumer experiences in person, as demonstrated by a man in Nuevo León, who, as if from a scene from “Malcolm the one in the middle” it was, he spent three more days glued to a truck to win it over.
Brand activations can be conceived as actions and strategies designed to directly impact users and with this, achieve generating engagement with the brand, forming organic links that translate into loyalties towards the firms, since it is through this means of activations that value proposals are generated in which the base of possible comparators is a direct part of them.
However, these types of strategies usually have a high cost, because according to what has been disclosed, a small company, can invest in positioning strategies, one percent of its income, while larger companies usually invest 10 percent and even more, depending on the scope and need of each firm.
“As in Malcolm” man spends three days glued to truck for brand activation
According to what has been revealed, a man has begun to go viral, because he spent little more than three days, glued to a truck, inside a shopping mall in Monterrey, Nuevo León, this with the intention of winning the vehicle, which it is suggested had a cost of at least half a million pesos.
In the same way, the winner was announcednamed Gerardo, he spent close to 79 continuous hours glued to a van, having as her last rival a woman who supposedly had to give up after starting to have health complications, which even led her to be treated by paramedics, because within the rules of the game aspects such as they could not sit down, they could not sleep, they had 15-minute breaks from time to time to eat or go to the bathroom, they could not eat food other than those granted by the organizers, among some other rules.
However, this is not the only time that a brand has earned a place within the digital conversation, through a brand activation strategy, Well, in days gone by, it was revealed how a taco shop became popular for offering tarot readings to its diners, demonstrated the need to generate impact in different ways to generate organic links with customers.
Today consumers have become more demanding, given the actions of brands, as they have begun to prioritize aspects such as the shopping experience and the coherence between their positions and actions within society, over some other factors.
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