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59 percent of consumers tend to buy products they recognize and trust.
61 percent of consumers want brands that give them engagement.
Specialists detail that the highest level of brand awareness is reached when a consumer knows the name.
Social networks have become the best communication tool for people, so the stories that arise from consumers for a brand are presented on these networks. The story of a man who built a time capsule for his Flamin Hot Cheetos to preserve the flavor for mankind to know in the future has been revitalized by promoting the brand.
Promotion for a brand is vital to make it known in various markets, but many times this can come from the consumers themselves through social networks.
It is worth mentioning that in the world of marketing This type of strategy is known as brand promotion, and it consists of the activity of giving to know and sell a product according to its characteristics, advantages and benefits, thereby enabling the consumer to know its true value.
According to data from a study of SproutSocial61 percent of consumers want brands that give them engagement, 45 percent transparency and 44 percent strong customer service.
Given this, the brand is what remains in the minds of consumers when the products have already been consumed, for this reason they seek to leave an indelible mark on the minds of customers.
Build “tomb” for your Flamin Hot Cheetos
The story of a Seattle man revealed that he built a custom grave for a bag of Flamin Hot Cheetos in an effort to preserve the “tasty” snack “for centuries”.
The TikToker, who goes by the name Sunday Nobody, posted the video on Sunday, showing the entire process from start to finish.
“I just do these meme art projects as a fun hobby right now. My day job is to work as an animator. When I’m not from 9 to 5, I’m usually in my art studio,” the creator told Newsweek.
The recording of the brand lover has already recorded almost 11 million views since its publication.
In the video you can see how the structure is made of concrete and steel, it weighs 1,500 kilos and inside, the treat is in the middle of a block of resin, which will allow it to survive any natural event that threatens the planet, allowing whoever finds it to enjoy a treat.
@sunday.nobody♬ original sound – Sunday Nobody
Also, according to the tiktoker, the entire process took almost four months and cost $1,250 in materials. However, the location of the crypt remains secret.
“The way I found the land was by posting on my Instagram ‘Does anyone own land in the PNW (Pacific Northwest) that would be willing to let me bury something on their property? (not a corpse)’ and a very nice couple responded saying they would love to be a part of the project,” she said.
The crypt also has a gold plaque that simply says Flamin’ Hot Cheetos, along with the ingredients. Inside, he placed a bag of Cheetos in molten resin, then suspended it with chains.
These types of stories, which go viral on social networks, are the best tool for brands to show the impact they have on their consumers. As an example, there are many people who become collectors of some items such as Hot Wheels toy cars, with the sole intention that new generations also know them, and this also happens with some clothing and even food.
And this is how the value of the brand represents something extremely important and includes the knowledge that the consumer has of it, the associations that he makes with the brand, the way in which he perceives the quality of his products and the degree of loyalty of the customers. consumers towards it.
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