Suburbia has not ceased to be a challenge for The Port of Liverpool since it acquired its operations in 2017. Although the chain has transformed in this time, with a Liverpool-like sales floorhigh inflation in Mexico impacts the purchasing power of the lowest socioeconomic levels, which are the ones the chain targets.
“The client obviously does not change, but unfortunately the headwinds do not help us to see the momentum we expect in terms of sales,” Güijosa said.
More openings and renovations
The Port of Liverpool warned in its financial report that inventories maintain a good level, after the crisis that was generated during the pandemic. In this regard, Güijosa commented that they will maintain the levels, while complementing the offer with the offer of private international brands.
Among the company’s plans for the second half of the year is to open 15 units, in addition to continuing with the remodeling of the stores, for which it foresees capital investments of 9,000 million pesos.
In a conference with analysts to discuss the results for the second quarter of the year, the executive added that he expects a boost in Suburbia’s sales of between 7% and 8% towards the second half of the year, thanks to the change in the design of its stores, which now have different signage and organization.
In addition, Suburbia entered categories such as appliances, toys, electronics, household appliances, and began to offer weekly payments, a scheme similar to that of chains such as Elektra and Coppel.