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As little Caesars there are a significant number of brands that have established important consumer benchmarks, as it did at the time McDonald’s, with a tiktoker which he said revealed a secret ingredient of the chain.
Goula has a study where he warns which pizza sales chains dominate the segment in Mexico.
little Caesars It is popular because of the price and the sales model of this peculiar food, it is also popular because the ingredients with which it is made are shown in videos on social networks, due to the high content of some ingredients such as gluten in the flour with which the mass of these products is made and that unleashed a dietary debate important within TikTok.
By market share, according to a study of Goulathere are three main brands that dominate the segment and Domino’s is at the top of the list with seven percent, followed by little Caesarswith a participation of 5.1 percent and Pizza hut, with a domain of 1.9 percent.
“High gluten content”
A video that shows the high gluten content of the flour, used to make pizzas of Little Caesars, this sparked a nutritional debate, evidencing the challenge that exists in the fast food market.
@elabogadodel.s goodbye my hero goodbye my hero #pennywise #pwnnywise2019edit #shitposting #videosdehumor ♬ original sound – the silent lawyer
This experience was documented on social networks by El abogado del Silencio (@elabogadodel.s, TikTok), when in a video that totals more than two million 500 thousand views, the content of a sack of flour was shown, with which the dough for pizzas is prepared.
The elements of the sack show that it is a product with a high gluten content, an element highly criticized for the health effects it has on certain people, such as those who suffer from celiac disease.
After showing the evidence of what the product looks like, the comments have pointed out all kinds of actions, from those who celebrate that it is something obvious, since all wheat derivatives contain it, to those who answered ironically that the tiktoker Now he had to make a video where he shows that Coca-Cola contains sugar.
Others criticized the price of the pizzas and regretted that the consumer expected something of better quality by paying only 80 pesos for one of the cheap pizzas offered.
“Everyone has that protein and those who are allergic are already clear about what they can and cannot eat,” they lamented.
This exercise that consumers do on social networks has led to cases like that of Raphael Gomes, (@raphaelgomesx, tiktok), who showed what he considered to be the secret ingredient in the sweet and sour sauce with which McDonald’s sells its French fries in countries like the UK.
According to the creator, the secret ingredient is apricot, recognizing that the flavor of the sauce is enhanced by said fruit.
These consumer exercises that we see on social networks show the value of the communication that the consumer exerts on certain products and brands, making their opinion transcendent and, most importantly, decisive in the way a brand communicates.
Undoubtedly, there are essential tasks to be carried out and to the extent that they can be carried out, in that proportion they manage to be relevant to the consumer, especially at a time when the capacity for consumption becomes essential in the market and not only that, defines weighty activities that remind us of the importance of consumption today, where the communication of those who acquire, especially on social networks, becomes crucial.