Artificial Intelligence (AI) has gained worldwide fame especially in the advertising industry. That picture is reflected in a new study that reveals how brands are betting on video advertising using AI.
Over the months, everything that technology such as AI is capable of generating has been demonstrated, from writing a script, creating an image or a video, these have been the activities that this system performs without the help of a human. That is why the adoption of Artificial Intelligence grew steadily around the world, especially with 31 percent of companies in Mexico indicating that they have actively implemented AI, according to the Global AI Adoption Index 2022 study, Made by Morning Consult at the request of IBM.
This shows how the growth of this technology is about to accelerate as it continues to grow globally, for which the same source highlights that 31 percent of companies in Mexico report that they use AI in their business operations.
Video advertising made by AI
This year the creation of advertising campaigns will continue to lead the projects of the brands and more, where they can implement the use of technology.
In this sense, it is estimated that it is currently essential that marketers are aware of the new trends in advertising and know the formats preferred by today’s consumers. It is because content formats have changed and today people prefer to see a story in video than in text, or even often than an image.
Likewise, consumer habits have also changed and according to a Hootsuite study, people spend more and more time in front of their mobile phones, so they spend looking at content on social networks equivalent to more than three full days a month, which represents 15 percent of their daytime.
Another study carried out by the Wyzowl consultancy indicates that 84 percent of consumers say they have made the decision to buy a product or service after watching a video from a brand.
In the same order, the source Groovinads, a Martech service platform, highlighted that Video ads will be the big bet for brands in 2023.
According to experts from this platform that powers marketing campaigns with artificial intelligence, more and more brands are betting on video advertising and this is possible thanks to technology.
“Today it is not necessary for brands to have videos to advertise in this format. For example, DCO technology allows audiences to be segmented according to the brand’s inventory and to create thousands of dynamic videos (Video ads), based on banners, adjusting to the tastes and preferences of each of the targets. In other words, whether they have videos or not, today brands can be relevant to their audiences in an immediate and innovative way, increasing the chances of conversion”, said Iván Santos Muñoz, Country Manager of Groovinads in Mexico, in the investigation.
Applying this strategy to brands could help reach the right audience, since according to research, video ads with Artificial Intelligence or Video ads allow brands to create hundreds of intelligent video variables with personalized messages, according to tastes and preferences. of each hearing.
It will also be possible to increase the results of a company in less time, where according to the study carried out by Wyzowl, 62 percent of marketers say they achieve their objectives with programmatic video advertising strategies.
In conclusion, there are many reasons why AI has become a highly sought after and talked about tool around the world, especially in the advertising industry.
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