Already confirmed as the new CEO of Twitter, Linda Yaccarino He assured that he was prepared to transform the social network and materialize the vision of Elon Musk in charge of it. The executive, who will join the company after an extensive journey in the commercial department of NBC Universal, will assume the role in the coming weeks.
Hours after the tycoon made his arrival on Twitter official to take over the management of the company, Linda Yaccarino took the opportunity to thank her for the trust placed in her. “Thank you Elon Musk! I have long been inspired by your vision to create a brighter future. I’m excited to help bring this vision to Twitter and transform this business together!“, tweeted.
In another publication, she acknowledged that she was not as prolific a Twitter user as the millionaire, but she assured that she was committed to the future of the platform. And she took the opportunity to leave a message to users: “Your opinion is VITAL for that future. I’ll be here to receive it. Let’s continue the conversation and build Twitter 2.0 together!”
For now, it has not been revealed when Linda Yaccarino will assume the leadership of Twitter. When Elon Musk announced that he had already found his replacement at the head of the company, he indicated that he would take control in about 6 weeks; although at no time were specific dates indicated. In any case, considering the estimated term indicated by the millionaire, it would not be strange to see the new CEO in action. from july.
Linda Yaccarino prepares for her landing on Twitter
In her role as CEO of Twitter, Linda Yaccarino will have to face several challenges. The first will be to use her years of experience in the advertising sector to win back advertisers who left the social network. During her tenure as global head of advertising for NBC Universal, her management was able to get the company into more than 100,000 million dollars through the sale of advertisements.
However, much has been said in the last few hours about how his interaction with Elon Musk could be. Let’s not forget that the tycoon will continue to be linked to Twitter as head of technology and will be the one who makes the main decisions regarding the product. And he is also questioning himself how they might impact your own political ideas during their management in the social network.
In this sense, Linda Yaccarino presents herself as an enigma. Bloomberg mentions that, in 2018, Donald Trump appointed her as a member of the Presidential Council on Sports, Fitness and Nutrition, and that on her Twitter account she follows several people linked to the former US president. However, among the extreme right she would not be well regarded. In particular, for her participation in a working group of the World Economic Forum, for her public efforts in terms of diversity and multiculturalism, and for being linked to pro-vaccination advertising campaigns.
Those who have met Linda Yaccarino assure that her post on Twitter will not be decorative. According to collect The Wall Street Journalin his years at NBC Universal earned the nickname Velvet Hammer (Velvet Hammer), because his negotiation tactics used to be tough, but with a friendly package. “She is rude, but fair,” they assert.
For now, the new CEO of the social network is preparing for a task that promises to be very demanding. Will Linda Yaccarino be to Twitter what Gwynne Shotwell is to SpaceX? It is still too early to tell. But Elon Musk is confident that the executive is crucial to turning the platform into a super app.