Marketers are always on the hunt for tactics to get as many eyes as possible and succumb to the usual suspects: urgency, fear, discounts, and sales bait. However, while they may work once, twice, or even a couple of times, they rarely produce lasting results.
To build that “like-know-trust” factor, Storytelling is of paramount importance.
Infusing storytelling into your marketing engages, persuades, and motivates potential customers—everything we need to make a sale. At the same time, it fosters intimacy and cultivates trust—all the ingredients for a meaningful relationship.
So on this occasion the School of Marketing (EDEM) brings you the Storytelling Management Program.
It is known that stories tend to generate better emotional connections and this power can be used as one of the main resources to sell products or services and project brands, which is why EDEM created this 3-week Storytelling Executive Program in which you They will provide all the tools your brand needs to create a closer connection with customers.
Objective:
Participants will achieve a comprehensive vision of the scope and opportunities in their content strategies focused on storytelling.
You will obtain a comprehensive and systemic vision and the role that storytelling assumes in the current competitive framework. You will be able to generate the desire to buy in consumers through stories.
You will be able to reflect the value of your brand through a story.
- You will obtain a comprehensive and systemic vision and the role that storytelling assumes in the current competitive framework.
- You will be able to generate the desire to buy in consumers through stories.
- You will be able to reflect the value of your brand through a story.
- You will obtain the necessary tools to structure a story.
- You will learn to tell stories that impact your consumer.
- You will be able to direct your creative team showing the guidelines and strengths of a story.
- You will determine the correct budget that you should allocate to a storytelling strategy.
How does the program work?
All classes are ONLINE, by ZOOM and you will be able to interact with your mentor live and with program participants during classes.
Classes are held on Fridays from 9:00 a.m. to 1:00 p.m.
You will be able to direct your creative team showing the guidelines and strengths of a story. You will determine the correct budget that you should allocate to a storytelling strategy.
SYLLABUS
- What do we understand by storytelling?
- Why do stories convince us more than data?
- How to use narrative tools?
- Audience Who is going to listen to you?
- How to prepare stories that catch us? What do you want to tell?
- Essential elements that a brand’s storytelling must have
In addition, one of the main elements that make the School of Marketing a leader in this specialized sector is that it always offers its students quality education through leading tutors, so this time it brings an expert in the industry who will share her knowledge.
Your mentor will be Paulina Casso, author of the successful book “WTF with the SAT” CEO HYVE – Digital Marketing Agency. She is known for developing the strategy for the seasons of Carlos V, KitKat, and Crunch.
Start of classes: AUGUST 26, 2022
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