La Costeña® supports Mexican traditions
This is how the preserves brand joins the celebration of what has become one of the hallmark traditions of Mexican culture in the eyes of the international community. Through the passion and love for the tradition of this date, he has decided to innovate and climb to the next level.
With the aim of sharing this celebration closely with its consumers, La Costeña® has decided to build an immersive experience hand in hand with technological innovation with set spaces that will allow viewers to immerse themselves in an atmosphere where life and death are connected. to revive the essences of this tradition.
This experience consists of a tour through various closed spaces where different visual arts are projected that will also serve to take many photos in the company of the whole family.
“The Day of the Dead enhances longing and also hope, because death is not the end, but transformation, that is how we Mexicans experience it when we remember those who are no longer here and then live forever in our memory,” says Ana Belén Díez, marketing director of La Costeña®.
“The flavor never dies” seeks to highlight the importance of gastronomy and how it manages to transcend, leaving traces of those who are no longer with us, but who have left a culinary legacy that remains alive from generation to generation.
“And this La Costeña® has done for almost 100 years by extolling Mexican gastronomy and our traditions,” adds Ana Belén Díez, director of marketing for La Costeña®.
The company demonstrates once again its commitment to strengthening Mexican traditions through extremely practical and nutritious products that can be part of festivities and typical dishes of the country.
La Costeña® celebrates Day of the Dead with the campaign “The taste never dies”
La Costeña® celebrates the Day of the Dead with the immersive experience “The taste never dies”.
Corina Herrer
La Costeña® celebrates the Day of the Dead with the immersive experience “The taste never dies”.
Corina Herrer
La Costeña® celebrates the Day of the Dead with the immersive experience “The taste never dies”.
Corina Herrera
La Costeña® celebrates the Day of the Dead with the immersive experience “The taste never dies”.
Corina Herrera
La Costeña® celebrates the Day of the Dead with the immersive experience “The taste never dies”.
Corina Herrera
La Costeña® celebrates the Day of the Dead with the immersive experience “The taste never dies”.
Corina Herrera
La Costeña® celebrates the Day of the Dead with the immersive experience “The taste never dies”.
Corina Herrera
In this way, La Costeña® contributes to making Mexican traditions known internationally, since the company has a presence in 60 countries around the world.
From Friday, October 28 to Sunday, October 30, the experience will be open to receive all visitors who want to live in a unique way and with all their senses, the tradition of the Day of the Dead, access will be free, at the following times:
Friday, October 28 – 11:00 a.m. to 6:00 p.m.
Saturday, October 29 – 11:00 a.m. to 6:00 p.m.
Sunday, October 30 – 11:00 a.m. to 3:00 p.m.