Investing in the real estate sector is an excellent option due to its strength, growth projections and because it is also one of the industries that had the greatest recovery after the first months of the pandemic. However, to become an investor in this market it is necessary to have large amounts of capital.
kiREis a Mexican protech that seeks to reverse this premise by making real estate investments more accessible through a business model where users, with a minimum amount of 150,000 pesos, can acquire fractions of properties in high-value areas.
“We are a company that is democratizing investments with fast and simple processes. We designed an innovative scheme where people can invest in new real estate, without having to have all the money to buy it in its entirety. What we are looking for is that more and more people can access the real estate market”, says Conrado Briz, co-founder of KiRE.
The objective of KiRE is that people who do not have enough resources to down payment on an apartment, or have the money but do not want to spend or do not have access to a mortgage, can acquire a part of a property and multiply their income. income.
How does KiRE work?
This startup allows investors to obtain benefits in two ways: through monthly rents and at the time of selling the property, which is when the user obtains the capital gain equivalent to the fraction of which they own.
Rodrigo Murillo, co-founder of KiRE explains that the startup analyzes and selects properties through automatic valuation systems and with the validation of real estate experts, in order to offer its users properties that generate the best returns. In addition, the company retains a percentage of the property ownership, so KiRE and its users are partners.
“We know that no investment is totally safe, but we look for mechanisms and properties in high-value areas in order to minimize the investment risks and that the returns are as estimated. The fact that KiRE is also the owner of the properties ensures that our interests and those of our users are aligned, that is, we trust the investments and believe in the benefits they can generate”, says Murillo.
goodbye to paperwork
The process of acquiring a property involves carrying out various procedures that can take between 5 and 6 weeks. In KiRE, the user does not have to worry about that, since the startup takes care of everything and once the property in which they want to invest is selected (in around 48 hours), they can become the owner of fractions of a property, of 100% digital way.
“Investments in real estate are one of the most stable and currently, given the inflationary risk, many people seek to take care of the value of their money, that they can achieve with KiRE and also diversify their investments because they will be able to invest in different properties in very strategic areas and with a defined term”, expresses José Luis Garay, co-founder of KiRE.
In order to generate quick returns, the properties offered on the platform are 100% built to be rented out immediately. To provide user confidence, the company maintains a percentage of ownership of the property, the rest is divided. Each property is divided into an average of 24 parts, of which 18 are put up for sale. The startup seeks to reach 110 properties by 2025 and 1,000 properties in the next 5 years.
The revolution of the real estate industry
Garay explains that with this model, and in order to solve the problem generated by the growing difference between people’s income and the prices of goods and services in the market, proptech materializes in Mexico the world trend in the real estate sector. known as ownership revolution, that is changing the concept of property and creating different ways of accessing it.
With this model, the startup seeks to benefit the different participants in all links of the real estate industry: developers, real estate advisors, investors and other proptechs.
Editorial Team The editorial team of EMPRENDEDOR.com, which for more than 27 years has worked to promote entrepreneurship.