In the gradual change towards more environmentally friendly mobility schemes, manufacturers have seen a greater acceptance dthe hybrid segment in the local market.
From January to November last year, 36,845 hybrid vehicles were sold, which meant the 4.26% of total sales Of automobiles. In the same period, the commercialization of electrical products represented only the 0.09% and plug-in hybrids 0.33%, according to figures from the National Institute of Statistics and Geography (Inegi).
From Chávez’s perspective, the hybrid offer is the “more suitable”, for now, for the Mexican market. The South Korean brand has offered, since 2017, the Niro hybrid crossover, which has led the South Korean to position itself as second largest seller of hybrid vehicles in the country, after Toyota, which offers eight models of this type.
Greater government openness on electrification issues
The first days of February, the chancellor Marcelo Ebrard presented a document called Diagnosis and Recommendations for the Transition of the Automotive Industry, which from Chávez’s perspective indicates a greater openness on electrification issues.
Although it is still necessary “speed up” the adoption of technology, highlights that the firm “will be preparing”, since it has the objective of being “the leading brand in electrification and mobility issues”.
“You must finish defining the incentives, the infrastructure plan, how it is going to be done and, based on that, we will see which are the main cities, the main areas where this type of vehicle can be sold. There are many tasks, but the good news is that there is already more communication between manufacturers and authorities”, he adds.