In 2021, the industry grew to approximately US$198.5 billion.
Super Mario Bros records estimated sales of 40.24 million copies worldwide.
Mario Day is celebrated around the world on March 10.
Social networks are a very powerful window when it comes to promoting a brand. This Friday and within the framework of World Super Mario Bross Day, with “Mario Day”, the presenter Jimmy Fallon, surprised with a creative video on networks, where the only winner is the iconic Nintendo video game.
With an already well-established name, Nintendo, is what it is today, thanks to its Mario Bros figure and game. We are talking about a character and a title that has given the Japanese firm the ability to maintain its validity even when competition in this field has grown exponentially.
According to data from VGChartz and Nintendo, Super Mario Bros. it is the most successful game in the franchise, with estimated sales of 40.24 million copies worldwide.
Where the video game industry reached a market value in 2021 of approximately 198.5 billion US dollars and, According to a Mordor Intelligence report, it is expected that by 2027 this will increase to about 141.6 million.
Jimmy Fallon celebrates “Mario Day”
Every March 10, Mario Day is celebrated worldwide, an iconic date to celebrate the creation of the Super Mario Bross video game.
In this context, the famous American presenter, Jimmy Fallon, made the iconic video game song on YouTube along with great actors and comedians, earning the comments of all Internet users.
The recording has already gone viral, recording more than 150,000 views in its first 20 hours. With this song the presenter wanted to show the value of the franchise and especially the character that is known throughout the world and also each of the iconic features of the Japanese manufacturer’s video game.
Also, in the song made by Jimmy, characters like The Roots, Chris Pratt, Jack Black, Seth Rogen, Anya Taylor-Joy, Fred Armisen, Keegan-Michael Key and Charlie Day for an a cappella tribute to “Super Mario Bros. Theme,” which will appear on The Tonight Show.
As well, the presenter used several iconic images and was attended by Shigeru Miyamoto, the creator of the Mario franchise, and Chris Meledandri, CEO/founder of Illumination.
It is worth noting that this date was chosen because the launch of the game “Super Mario Bros” for the Nintendo Entertainment System (NES) took place on March 10, 1985 in Japan.
Since then, as a way of commemorating Mario, he has become one of the most recognizable and beloved characters in pop culture, with a host of games, movies, TV shows, and other merchandise bearing his name and likeness. .
As one of his star characters, Mario has appeared in numerous Nintendo video games, including sports, racing, party and adventure games in 3D.
As part of the celebration of this day, many people around the world generate content with the Mario Day label, where they create images, memes, videos, among other formats.
And this is how these trends can remind many important people, especially for promoting brands that will continue to make history in all generations.
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