Recruiters undoubtedly have a huge challenge to attract this specialized talent, they not only have to know what qualifications to distinguish in a candidate, but also to create together with their companies the “sexiest” job offers. Precisely for this reason I will take advantage of these lines to give you some suggestions that will help you compete for the best talent available in the labor market.
To better understand the IT labor market, let’s start by taking into account that technology companies in Latin America had a growth of 8.5%, according to data from the International Data Corporation (IDC), this caused the demand for these profiles to increase as well. According to a report, the vacancies published in Mexico had an increase of 23% from 2021 to 2022, while the salary of tech professionals increased 15%.
Furthermore, we are certain that there are two key aspects that attract them to an organization: the training or certifications that it offers them and the opportunity for professional development. In short, to compete for the best talent you have to know what to look for, so the first thing to do is define the specific profile you want to target. These are some questions that will help you establish it: What is their age? like?, what do they dislike?, what motivates them?, what frustrates them?, what social networks do they use? The more data you find out, the more effective your communication with them will be.
It is very different to talk to a junior Front End programmer than to an Artificial Intelligence Developer who is in another stage of his professional and personal life. Although this may seem obvious, the bottom line is that if you don’t have that (objective) data, you will only have (subjective) opinions.
However, when certain technologies are highly requested in the market, salaries increase drastically for certain profiles, so the recommendation is to constantly monitor this so as not to be left out of the most attractive compensation in the market. This 2023 we know that profiles related to the management of cloud services such as AWS or Microsoft Azure are being sought more than in previous years.
Another very true point is that in order to attract the attention of candidates specialized in technology, such as the Human Resources or recruitment area, marketing skills must be developed, specifically talent marketing, so that our job offer and our organization adequately convey our employee value proposition.
Our employer is the image that our company offers in the labor aspect, the information that is shown when a candidate googles you. This is where we must show all the tangible and intangible benefits that we offer. The best place to put all this is the “Work with us” section on our company’s website.