This considering that, after the COVID-19 pandemic, the digital transformation in INTERprotection accelerated and in just a few months it reached the goals that had been set for the next six years.
Thanks to this boost, the policies that the company currently sells through its digital channels have increased considerably, managing to place more than 350,000 in its client portfolio.
For its part, in the area of medical expenses, it reduced the times to take out insurance. Before the pandemic, this process took around two hours and today it is possible to obtain it in just seven minutes.
“Without a doubt, the pandemic forced us all to be more creative and helped us start a new part of the business that we did not have in the digital part,” said Juan Ignacio Casanueva.
In an interview, the manager explained that the health emergency made them change the way they work and their processes, managing to transform from an analog to a digital company in a few months.
Just the year that the health crisis affected the different forms of interaction and communication due to social distancing, INTERprotección diversified and entered the segment of individuals, as it was focused on meeting the insurance needs among corporations.